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Ashley Davies

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Digital Marketing Manager, InterCall

76 points

An innovative, Entrepreneurial & Small Business graduate working for InterCall Europe as Digital Marketing Manager

Responsible for the launch, developement, sales & marketing strategy for SMB product set across European Markets.

April 23, 2012

Ashley Davies and 2 other people answered this question

What are the best low-mid cost tools/solutions available for measuring social activities?

Hi Richard,
i've used a variety of solutions in the past. I started with Hootsuite as a free solution (great for monitoring your twitter feed) and have now moved on to Radian6.
Radian6 crawls over 100million social-sources to find content that mentions your company, or ... more

Social Business

Social Marketing

April 23, 2012

Ashley Davies and 6 other people answered this question

Which hosted CRM and MA tool is best for B2C company?

Hi Shitij,
I'd take a look at www.salesforce.com. It allows you to scale your CRM solution as you grow, and also allows you to imbed your social-media strategy within the solution (this way your customers can engage with your team in real time) more

Jan. 9, 2012

Ashley Davies asked a question

What is the most creative use of Salesforce Custom-tabs that you have experienced?

Sept. 14, 2011

Ashley Davies and 2 other people answered this question

Does Microsoft have sufficient redundancy to support server failure?

that's a fair comment - I remember the Google EC2 outage a few month's ago and overall, Microsoft's cloud strategy is a step in the right direction. It brings me back to your first point in regard to disaster recovery - nothing is completely fool-proof! more

Information Technology

Cloud Computing

Sept. 14, 2011

Ashley Davies answered this question

Would brand rewards (non-contest format) influence you to mention a brand in a tweet?

Klout.com seem to be at the forefront of this. by tracking tweets, Klout Perks then reach out to what they define as 'key influencers'.
To give an example, Klout suggested that i was a 'key influencer ' of Subway. Subway, in collaboration with Klout, then gave ... more

Influencer Marketing

Social Media Marketing

Sept. 14, 2011

Ashley Davies answered this question

Why has Subway been so successful in China?

this research paper from Honk Kong City University should help to answer that question :) http://lbms03.cityu.edu.hk/oaps/mkt2009-4604-lt625.pdf

Sept. 13, 2011

Ashley Davies is now following Andrew Baker and 6 other people

Sept. 7, 2011

Ashley Davies and 4 other people answered this question

Are you satisfied with the ROI you've received on your current Cloud Computing services?

Surely one of the key drivers for deploying business processes/infrastructure into the cloud is that it reduces your capital outlay? Therefore as the initial investment is far lower to begin with, the return will be higher... more

Information Technology

Sept. 2, 2011

Ashley Davies and 6 other people answered this question

Should sales reps use a pricing increase to create urgency to buy?

I think that this all depends on the product/service that is on offer.
In the UK, it is typical of furniture and carpet stores to have 'massive' sales with heavily discounted prices. The problem with this is that the consumer is wise to these sales and ... more

Sales Management

Aug. 12, 2011

Ashley Davies and 3 other people answered this question

Everyone Has a Brand. In two sentences or less can you define your Brand?

InterCall offers more ways for you to connect to people across town or around the world, allowing you to engage with the groups that will drive your business to success. InterCall provides the services, software & equipment to harness your collaboration needs. more

Brand Management

Aug. 12, 2011

Ashley Davies and 6 other people answered this question

What tools do you use to 'listen' in on the social web?

I use www.RockMelt.com as my browser (it has sidebars with real-time network feeds).
For social-network monitoring I use www.hootsuite.com.
For click-through rates I use a combination of www.bitly.com and www.google.com/analytics, coupled in with Google Alerts. more

Social Business

Social Media Monitoring

Aug. 10, 2011

Ashley Davies and 2 other people answered this question

Does project management require more leadership skills, or more IT skills?

As a project manager myself, I find that leadership skills are key to ensuring that a project remains on schedule.
My team is made up of experts in their field, including IT, and by keeping on-top of task delegation, it is less important for me to ... more

General Management

Information Technology

Aug. 9, 2011

Ashley Davies asked a question

Has social-media helped fuel the London riots, or has it just make communicating easier?

London Silicon Roundabout

Aug. 8, 2011

Ashley Davies and 26 other people answered this question

POLL: Klout is a legitimate metric of online influence (Agree or Disagree)

I use Klout as part of a larger network of platforms in order to monitor our brand. Although it's not perfect, it gives me a great understanding as to how our brand is performing, month on month, and although it throws out some wildcard 'influences' ... more

Aug. 5, 2011

Ashley Davies and 5 other people answered this question

What are the best web conferencing products for SMBs?

When looking at web conferencing products, it makes sense to take a product that can scale as your business grows.
First of all, identify the business critical features that you require from web conferencing (be it security, high-quality audio integration, desktop sharing etc etc).
From here, ... more

Information Technology

Communication System

Communications Infrastructure

Conference Calls

Aug. 5, 2011

Ashley Davies asked a question

In the enterprise space, what would be a better pick? Office365 or GoogleApps?

Information Technology

Cloud Computing

July 27, 2011

Ashley Davies and 11 other people answered this question

How did your father impact your professional career?

Through complete coincidence, I ended up working in the same sector as my dad and we often have conversations about the companies that we are both dealing with!
My dad has always been positive in every venture that i've wanted to run with and hasn't pushed ... more

Human Resources

Information Technology

July 26, 2011

Ashley Davies and 4 other people answered this question

What impact has inbound marketing had on the relationship between sales and marketing?

We are finding now that sales have a larger reliance on the marketing activity which drives our clients/prospects to find out more.
By having an engaging inbound marketing strategy, leads can be highly qualified and generate a quicker sales cycle. more

Inbound Marketing

July 26, 2011

Ashley Davies and 4 other people answered this question

What is the success rate of phone driven lead generation vs other tactics?

Lauren,
this would all depend on the type of product that you are pushing, and the quality of the leads in the first place.
From experience, I have found that an average 2% success rate seems to be the norm, based on a variety of industries that ... more

Lead Generation

Lead Management

July 26, 2011

Ashley Davies and 1 other person answered this question

Do you think that using a promotional staff at your trade show or special event is good idea?

Taking the point from Kristin here;
it does all depend on the type of show and the type of staff that are hired for the event.
If you're demonstrating a technical product, or a product that needs training to sell, then it can hinder your efforts if ... more

Promotional Strategy

Following 12 Topics

Cloud Computing

Conferencing Tools

Information Technology

Social Media Strategies

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Social Media Strategy

Web Conferencing

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