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astrid graf

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Marketing, webleadsb2b

10 points

Marketing executive with experience in European and US markets.

Feb. 12, 2012

astrid graf recommends this answer by Richard McCartney

What is the most powerful technique in SEO?

Content is indeed important, but don't forget to optimise the page with keywords so the search engines can find your content. What is the use of content if it can't be be found by anyone? My number 1 technique is leveraging inbound links. So its ... more

Digital Marketing

Online Marketing

Search Engine Optimization (SEO)

Feb. 11, 2012

astrid graf and 2 other people answered this question at this roundtable

How to Sell B2B Products and Services via Paid Search [2/9 @ 11 am]

What are benchmark conversion rates from click-to-form fill for a b2b companies?

This is an interesting one, and the answer depends on a number of factors such as the vertical market you are in.
Now, if you believe that conversion rates from click-to-form fill for a b2b companies are the same whether the visitor came to your ... more

B2B Product Marketing

Feb. 11, 2012

astrid graf recommends this answer by Richard McCartney

What are the best ways to identify keywords with low competition and by extension low CPC rates?

Scott - I use the following approaches:
- use Google Adwords tool
- start monitoring the results each week with the reports Google Adwords can generate for you. This will tell you which keywords are returning the best CPC rates. You have to experiment a ... more

B2B Product Marketing

Feb. 9, 2012

astrid graf recommends this answer by Richard McCartney

Does the B2B distinction matter any more?

While the margins between B2C and B2B are getting narrower from the point of view of the buyer (there is some survey evidence to support this), I think it worthwhile to confirm that the way marketers try to promote and sell in B2B remains very ... more

May 2, 2011

astrid graf recommends this answer by Richard McCartney

Assuming a blog is important to your business, how often do you write articles & post them?

At the risk of being controversial, I can't say I find value in visiting blog sites which have entries every day, or so frequently that the substance in each blog looks rather thin.
I agree this depends in which niche market you play in, but in ... more

Feb. 15, 2011

astrid graf recommends this answer by Richard McCartney

Is Marketing Automation "Floundering"?

Doug,
Your comment on Europe lagging behind the US is interesting, and raises the point that Marketing Automation(MA) has its own peculiar challenges by region.
We are Europe based and agree that MA is on the up-take here too, but some Marketing Automation features/practices have restrictions when ... more

Feb. 15, 2011

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Feb. 15, 2011

astrid graf is now following

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