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Augie Ray
Exec Dir of Community & Collaboration,
USAA
10 points
I am executive director of Community and Collaboration at USAA, a financial services firm committed to facilitating the financial security of those in the military community. My team is responsible for coordinating and guiding USAA's social media efforts. USAA ...
I am executive director of Community and Collaboration at USAA, a financial services firm committed to facilitating the financial security of those in the military community. My team is responsible for coordinating and guiding USAA's social media efforts. USAA has a well-earned reputation for member advocacy and has the highest Net Promoter Score of any company in the US.
Prior to joining USAA, I was Sr. Analyst in Social Media Marketing at Forrester. Prior to that, I had 13 years experience in interactive and social media marketing. During this period, I was a Managing Director at Fullhouse, a mid-sized agency in Milwaukee, and Director of Interactive Marketing at Funjet, a leisure travel brand.
At Forrester, I covered all things social media marketing--Measurement/ROI, social media strategy, organizing for social media, community platforms, privacy issues, Twitter, Facebook and more. I also consulted with Fortune 500 clients, helping them to understand the social and interactive behaviors of their audiences and build effective objective-oriented digital marketing strategies.
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Prior to joining USAA, I was Sr. Analyst in Social Media Marketing at Forrester. Prior to that, I had 13 years experience in interactive and social media marketing. During this period, I was a Managing Director at Fullhouse, a mid-sized agency in Milwaukee, and Director of Interactive Marketing at Funjet, a leisure travel brand.
At Forrester, I covered all things social media marketing--Measurement/ROI, social media strategy, organizing for social media, community platforms, privacy issues, Twitter, Facebook and more. I also consulted with Fortune 500 clients, helping them to understand the social and interactive behaviors of their audiences and build effective objective-oriented digital marketing strategies.
Aug. 18, 2011
answered this question
Invite participation--ask questions or post items of interest to the community.
Respond to people who post on your fan page in a timely manner.
Post some posting guidelines within a tab. The guidelines should include when you will ... more