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Avanti Thairiani
Product Marketing Manager,
Automation Anywhere
0 points
Strategizing and Implementation of all marketing activities both paid and un-paid and online and offline. Internal and external branding of company and products. Creating, editing and cataloguing marketing support materials including product demos, press kits, etc. Copywriting website content, articles ...
Strategizing and Implementation of all marketing activities both paid and un-paid and online and offline. Internal and external branding of company and products. Creating, editing and cataloguing marketing support materials including product demos, press kits, etc. Copywriting website content, articles and press releases. Handling the end to end web release of the software.
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WEB: Testing Anywhere
Sept. 16, 2010
Avanti Thairiani
answered this question
Time or Money?
If the management is hands-on and has time (even a few hours a week is okay) to spend then keeping the efforts in-house is a good thing. If you are big company you can afford to recruit the right people and keep marketing in house. ... more