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Banu Perera

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Aug. 4, 2009

Banu Perera recommends this comment by David Hakala

What are the pros and cons to adding or cutting advertisement costs during a recession?

A fisherman does not combat slow fishing by conserving bait. He puts more hooks in the water.
Advertising rates are depressed now because so many people don't know how to fish. Therefore each dollar spent on advertising buys more.
Of course, hope is all advertising buys. Cut ... more

June 15, 2009

Banu Perera recommends this comment by Yao

Scale Your Business by Streamlining Basic Processes and Focusing On Your Core Competency.

This article was right on time. Thank you.

June 14, 2009

Banu Perera recommends this comment by Pamela Brown, CCP, SPHR

Role of HR manager

I believe most HR Professionals today take a strategic approach to learning about the business side of their company. This means understanding the financials and understading the vocabulary of their industry. Further, it means having a network of professionals both inside and outside of HR ... more

Human Resources

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