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Barbara French
Managing editor, consultant,
Tekrati
35 points
Barbara French is a consultant specializing in influencer relations and co-founder and managing editor of Tekrati, the world’s most popular source for news and directories on the high tech industry analysts.
As a consultant, she helps companies identify top ...
As a consultant, she helps companies identify top ...
Barbara French is a consultant specializing in influencer relations and co-founder and managing editor of Tekrati, the world’s most popular source for news and directories on the high tech industry analysts.
As a consultant, she helps companies identify top influencers and engage with them. This includes industry analysts as well as journalists, sourcing advisors, consultants, integrators, bloggers and many other types of opinion leaders, decision advisors and topical experts. She guides organizations on building mutually beneficial relationships with influencers. She designs sustainable influencer programs. She advises organizations on achieving the shift from internally driven marketing to influencer-led communications.
Her websites serve more than 150,000 unique visitors each year.
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As a consultant, she helps companies identify top influencers and engage with them. This includes industry analysts as well as journalists, sourcing advisors, consultants, integrators, bloggers and many other types of opinion leaders, decision advisors and topical experts. She guides organizations on building mutually beneficial relationships with influencers. She designs sustainable influencer programs. She advises organizations on achieving the shift from internally driven marketing to influencer-led communications.
Her websites serve more than 150,000 unique visitors each year.
WEB: Analyst Profiles
Dec. 9, 2009
Barbara French
and
2 other people
answered this question
Is this the beginning of the end of Black Friday in the US? How will this change SMB tech purchasing trends?
Chris, Ron and Jessica: Thank you for thoughtful answers and sharing insights so freely. It was difficult to decide on a best answer. more
Oct. 28, 2009
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Oct. 27, 2009
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Oct. 10, 2009
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