Focus

Connect with the world's leading business experts.

Get instant access to their expertise via world–class Q&A, Research, and Events.

Barbra Gago

Follow Following Unfollow

tibbr (by TIBCO)

509 points

Expert at developing buyer 2.0 profiles and ensuring the development and mapping of strategic, new, and valuable content that moves buyers through their unique buying processes.

Online demand generation strategy through social media, content marketing, lead nurturing, lead scoring ...

Expert at developing buyer 2.0 profiles and ensuring the development and mapping of strategic, new, and valuable content that moves buyers through their unique buying processes.

Online demand generation strategy through social media, content marketing, lead nurturing, lead scoring, web development, and sales enablement to holistically support business objectives, increase marketing's impact on sales and, to drive a predictable marketing pipeline.

Passionate about the evolution of communication, and the relationship between humans and technology.

» read more » read less

Barbra Gago is now following Michele Linn and 10 other people

Jan. 4, 2012

Barbra Gago and 10 other people answered this question

Jan. 3, 2012

What are your predictions for technology marketing in 2012?

Two big ones; more content curation (creating value through context) and "gamification" (better customer lifetime value, leveraging customers as evangelists).
Will return to explain... more

Information Technology

Technology Marketing

Barbra Gago asked a question

June 6, 2011

What is the best press release service for international releases? (That incorporates social media).

Public Relations

Barbra Gago recommends this answer by Joe Chernov

May 27, 2011

How long does it take you to write a blog post?

Assuming 600 words, corporate blog:
Opinion post/rant: 30 minutes
Article with secondary research: 2-4 hours
Curated article (e.g., 16 experts' views on infographics): 4-6 hours
Book reviews: 10+ hours (including reading the darned book!)
(Great question by the way.)
Joe / @jchernov / Eloqua more

Online Marketing

Barbra Gago and 2 other people answered this question

April 22, 2011

What is the difference between content marketing and inbound marketing?

Content is mandatory for inbound marketing. To drive inbound demand you need to develop great content and share it in as many places your buyers are, so they can find you easily (thus come to you).
Content marketing is a layer up. It can be used ... more

Content Marketing

Inbound Marketing

Barbra Gago answered this question

March 9, 2011

I'm completely new to blogging. Is it going to be difficult/ expensive to have it added to our site?

To add a blog to your site could definitely be free, for example, Wordpress is open source–i.e. free, very customizable (you can make it look like your website, and pretty scalable as well.
You will see some cost though; hosting (if separate from your corporate site), ... more

Dan Waldschmidt selected a best answer for

March 1, 2011

What's the number one thing that de-motivates you on a daily basis?

Here's the link to a poll I did earlier this year on LInkedIn: http://polls.linkedin.com/p/76467/vdenr
You don't need to take the poll, just look at it and then come back here and tell me what takes you off your game. more

Barbra Gago and 10 other people answered this question

Feb. 23, 2011

What are the top steps to take to ensure you're getting the best ROI for your social media efforts?

As some others here have mentioned, make sure you are clear about what ROI means for your company and your efforts. Is it total number of sales? Or sales ready leads? Or is it time saved by customer support not having people wait in a ... more

Focus Interactive Summit

Return on Investment

Barbra Gago and 5 other people answered this question

Feb. 23, 2011

Tell me that you think this statement means: "Email and Social Media Integration."

It means that you create a seamless experience, and leverage email content for social media distribution either sharing the content directly from an email or re-using the content in social media to create buzz. Also leveraging social media to get more email opt-in subscribers through ... more

Email and Social Integration

Email Marketing

Barbra Gago is now following

Jan. 31, 2011

Barbra Gago is now following

Jan. 31, 2011

Barbra Gago is now following

Jan. 31, 2011

Barbra Gago recommends this answer by Jesse de Agustin

Jan. 31, 2011

Social Media Ethics Question: Author Credit

This is an excellent question that presents a very live ethical issue. Specifically this question demonstrates that there is an ongoing need for an understanding of philosophy and ethics in the workplace.
No it's not ethical - however - I see why a company might ... more

Barbra Gago and 9 other people answered this question

Jan. 14, 2011

Inbound Marketing Best Practices: What are your 3 tips for successful inbound marketing?

Only three?!!
1. Know you're buyers. Don't focus on what the perfect buyer means to you, but focus on how your perfect buyer consumes information, and engages with brands online as an individual and as a representative within a company. Their behavior will change. It's critical ... more

General Management

Barbra Gago and 12 other people answered this question

Oct. 28, 2010

What are the top 3 things to remember when delivering a presentation?

1. That you are telling a story.
2. Your slides should initiate an emotional reaction.
3. It should be fun.
The question is broad, but even for Sales presentations, it needs to be compelling, relevant, and cause an emotional reaction to have the full affect. more

General Management

Barbra Gago and 5 other people answered this question

Oct. 26, 2010

How do you provide the right content at the right time to the right buyers?

Research, understanding, and consistency.
1. Define User Personas
2. Conduct a Content Audit
3. Identify Buying Stages
4. Map Selling Stages to Buying Stages
5. Determine Questions Asked at Each Stage
6. Develop Content to Answer Questions
7. Create a Content Map
8. Create Nurture Paths
8. Set-up Lead Scoring Triggers
9. Analyze Response to ... more

Content Marketing Strategies

Marketing Automation Best Practices

Following 8 Topics

Cloud Computing

Content Marketing

Information Technology

Lead Management

Search Engine Optimization

Social Media Marketing

Following 11 People

Followed by 67 People

Knowledgeable in 42 Topics

#65 of 2755

#72 of 1982

Inbound Marketing

#5 of 97

#13 of 338

General Management

#72 of 1194

Online Marketing

#6 of 302

#1 of 32

Marketing Strategies

#1 of 68

#27 of 418

#97 of 1211

Information Technology

#443 of 2263

#60 of 249

#12 of 97

Marketing Automation

#152 of 497

#24 of 102

#137 of 437

Return on Investment

#5 of 44

Content Marketing

#51 of 202

Social Media Sites

#24 of 93

Marketing Automation Features

#8 of 34

Marketing Process

#5 of 31

Technology Marketing

#16 of 39

#266 of 619

#29 of 58

Business Intelligence

#160 of 236

#333 of 391

#127 of 193

#231 of 314

#97 of 114

#110 of 223

Sales Management

#311 of 460

#144 of 168

#25 of 30

#44 of 58

Public Speaking

#23 of 32

#19 of 30

#33 of 41

Virtual Trade Shows

#9 of 20

#17 of 26

Marketing Automation Best Practices

#12 of 37

Content Marketing Strategies

#20 of 23

#22 of 28