Ben Henson

I've been slingin' IT Media for the better part of a decade. This has effectively made me an expert in technical content from a marketing perspective. I can tell you based on your title and abstract if your content will pull well. I can not tell you what the white paper, webinar or otherwise means in any sort of technical way.

I kind of like it this way.

Sales and Marketing work for me. I get the science and numbers of this fluid art. Engaging an audience, speaking to a group and following trends is exciting to me.

I love social media, I am almost saturated though. Social graphing, psychographic datapoints, friends and different tribes within and interconnected to all these social networks is what we as marketers all need to pay attention to - this alone is why I was so fascinated by Focus. This is the only site I've found that actually has a conversation happening peer to peer - local expert to local expert.