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Ben Rust

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Director of Client Development, Synaxis

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I am an experienced executive sales professional. I have exceeded goals at every level of sales - Retail, B2C and B2B. At each stage in my professional carrier I have tried to build and grow my skills and network. My friends ...

I am an experienced executive sales professional. I have exceeded goals at every level of sales - Retail, B2C and B2B. At each stage in my professional carrier I have tried to build and grow my skills and network. My friends are a big part of my success. I am looking forward to 2009 with renewed vigor. Synaxis is a great place to work. I am surrounded by intelligent, creative professionals who truly put the best interests of our clients first.

We strive to bring sales and marketing together. The only goal we have is to help our clients sell more. When sales and marketing processes are aligned, the entire revenue generation system operates more efficiently.

With this strategic approach in mind we offer the following solutions:

- Brand Awareness
- Demand Generation
- Lead Nurturing
- Sales and Marketing Alignment
- Sales Tools and Support
- Marketing Automation
- Marketing Operations
- Academic Marketing

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WEB: Synaxis Blog

June 29, 2009

Ben Rust and 2 other people commented on a brief

The newest word in marketing: Pounce

Based on the last question in your post, I think it would depend on the nature of the email. If I send someone an email about using tools to track their client's surfing activity and identity, then I think pouncing is a the answer. If ... more

June 12, 2009

Ben Rust and 5 other people answered this question

I'm researching CRM systems and I would like to get some relative pricing so I can do a cost comparison. Is there any way I can do this without speaking to the vendors?

Pamela,
Great question.
I am not in the business of selling CRM solutions. I recommend them to my clients when asked. More often that not, especially for small businesses, I suggest looking at SugarCRM. It is open source so there are a lot of people working on ... more

Information Technology

June 12, 2009

Ben Rust and 1 other person commented on a brief

What to ask web design companies before hiring them to build your website

Debbie,
This is a great post. I am new to the group and look forward to more interaction. A couple of thing to keep in mind. Ask if the CMS is proprietary or OS. Upkeep may become a problem. There are some great OS CMSs out ... more

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Brand Management

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