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Bernhard Jaeger

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CEO,CFO,VP,Director, Sellerix

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April 4, 2012

Bernhard Jaeger is now following Adele Revella and 3 other people

Nov. 14, 2011

Bernhard Jaeger recommends this answer by David Raab

Who are the top marketing automation vendors focused primarily on the SMB market?

As Adam Blitzer points out, there are degrees of "small". We distinguish between "micro-businesses" and regular "small" businesses:
- "micro-businesses" are typically entrepreneur-run, often without a single full-time marketer. Arbitrarily we say they are under $5 million revenue. These are served by companies including Infusionsoft, OfficeAutoPilot, ... more

Information Technology

Marketing Automation

Marketing Automation Software

Nov. 12, 2011

Bernhard Jaeger and 3 other people commented on a roundtable

Successful Tactics in B2B Demand Generation

missed the live session - thx for recording. pulsating.

Demand Generation

Oct. 5, 2011

Bernhard Jaeger recommends this answer by Matt Certo

How can a small business gather customer insights on a very limited budget?

There are plenty of online survey tools that are available and very easy to use. Survey Monkey (www.surveymonkey.com) is a very simple, cheap survey tool that works quite well. There is also an email marketing group we use called Emma (www.myemma.com) which allows you to ... more

Customer Service

Customer Feedback

Customer Feedback Management

Sept. 8, 2011

Bernhard Jaeger recommends this answer by Larissa DeCarlo

Should organizations eliminate the corporate communications function?

I think that Corporate Communications is one of the functions that needs to undergo radical change. Product Marketing is another one. I believe this because of how difficult and important it has become to manage content. I get excited when I see new, 'integrated' team ... more

B2B Marketing Week

Content Marketing

Sept. 7, 2011

Bernhard Jaeger and 2 other people answered this question

What is the quickest path-to-value from marketing automation for small businesses?

Which marketing automation solution would you recommend for SMB´s ? Large Solution Providers like Eloqua oder Marketo are often overpowered and to expensive for SMB. more

Marketing & Promotional Campaigns

Marketing & Sales

Marketing Analytics

Aug. 9, 2011

Bernhard Jaeger recommends this answer by Gary Katz

Does marketing serve sales or does marketing drive sales?

I agree with Steve that a key value proposition of Marketing is to enable Sales to effectively serve the customer. Driving revenue is important part of that responsibility. But it doesn't stop there. Marketing should also be at the heart of helping enterprise to acquire ... more

B2B Marketing Week

Content Marketing

July 1, 2011

Bernhard Jaeger and 12 other people answered this question

What is a good web-based CRM for a small business?

www.amiando.com is a Web-based service for event- and ticket- management.

Information Technology

Cloud Computing

Following 10 Topics

Email Marketing

Information Technology

Online Marketing

Purchase Decision

Following 15 People

Followed by 12 People