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Beth Morgan

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May 20, 2012

Beth Morgan and 1 other person answered this question

Which brands and which industries have made the most out of the new Timeline format?

Not sure this is what you mean by "making the most out of," but Moo is offering Timeline-based business cards, which is clever. http://us.moo.com/products/facebook-cards.html more

Facebook Fan Page

Facebook Marketing

May 20, 2012

Beth Morgan and 11 other people answered this question

Who are the best content marketers?

KISSmetrics does a great job (https://twitter.com/#!/KISSmetrics), and also Ian Lurie of Portent (https://twitter.com/#!/portentint).

Content Marketers

Content Marketing

Jan. 26, 2011

Beth Morgan and 4 other people answered this question

What are the marketing metrics you should NOT follow?

Really, Bill? I find that open rates on email tell you how effective your headline is (if you're testing). In addition, if you are setting advertising rates on in-email placements, you want to have a good sense for the actual impressions so that you can ... more

Lead Management

Marketing Management

Jan. 26, 2011

Beth Morgan and 3 other people answered this question

Are most Groupon merchants losing money?

This is the same question I have about Groupon! My sister just used it for her small service business and I'm interested in hearing the results.
Unfortunately all we can do is speculate-- hard data isn't out there, so it's all anecdotes now... and I agree ... more

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