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Beth Ryan

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46 points

WEB: IMC Intuition

Jan. 26, 2011

Beth Ryan and 23 other people answered this question

What are the most effective methods for getting targets to open direct mail?

Effective direct response is 40% list + 40% copy + 20% creative, or another way of saying this is the correct message to the correct audience using creative imagination. Develop a creative brief and plan first, and the open rate will take care of itself. more

Dec. 1, 2010

Beth Ryan recommends this answer by Jennifer Wing

SEO Best Practices: What are 3 best practices for optimizing a landing page for organic traffic?

1. Have an offer that grabs the audiences attention. Give something away in return for what you want. It could be the visitor's email address as an opt-in or you want them to click through to your main site. Whatever the situation is you have ... more

Sept. 29, 2010

Beth Ryan recommends this answer by Ken Kaufman

How can I track and read all conversations about my company in social media?

Google alerts is very effective as well as using a Twitter application, like Tweetdeck, that automatically searches for all tweets with your keywords and company name in them. more

Social Media Software Applications

Social Media Strategies

Sept. 28, 2010

Beth Ryan and 6 other people answered this question

Which missing feature(s) do you wish your marketing automation solution had?

Peter. Yes. I do understand that CRM is not about emails. The question above was, what feature was missing. The sales side works great and the real benefit of Microsoft is that the same system is implemented throughout our global organization in a variety of ... more

Marketing Automation

Marketing Automation Features

Marketing Automation Solution

Sept. 27, 2010

Beth Ryan and 9 other people answered this question

How will social media change lead nurturing?

I find asking questions on Linked In, for instance, to often be far more effective in learning what industry people really think than asking them to answer yet another survey or respond to an email. Recently I reached out in an industry group and discovered ... more

Lead Nurturing Tools

Marketing Automation

Sept. 17, 2010

Beth Ryan and 5 other people answered this question

How often should you re-evaluate your search engine optimization strategy?

I'm a white hat SEO, therefore nothing can replace the basics of well-written tags, copy, page organization and content which should always be the foundation; I work in a very narrow, vertical market so I use Keyword Discovery and the Google keyword tool twice a ... more

Search Engine Marketing

Search Engine Optimization

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