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Bharath Natarajan

CEO, Infuze Mobile, Inc.

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Infuze Mobile builds products which brings mobile, social and CRM together. Our first app ContactShark brings LinkedIn and Jigsaw together in one app on the iPhone.

Aug. 2, 2011

Bharath Natarajan and 2 other people answered this question

Are there any differences between a social CRM strategy and a traditional CRM strategy?

Until recently CRM had four main channels - phone, email, web and physical real world channels like events, walk-in, retail etc.
Now social media will be come a fifth channel. Depending on specific industries some of the channels will be more important for some than others. ... more

Customer Service

Marketing

Sales

Business Strategy

2 more topics

Aug. 2, 2011

Bharath Natarajan and 2 other people answered this question

Where will CRM be in 2 years?

CRM in the next few years is going to be all about extracting value of the data it has collected (and collecting) over the last decade or so for large enterprises. Can they make sense of the data and use it to drive new business, ... more

Customer Service

Sales

CRM

July 29, 2011

Bharath Natarajan asked a question

Are there any examples of mobile social CRM?

Information Technology

July 29, 2011

Bharath Natarajan and 4 other people answered this question

Is there a connection between Social CRM and ERP?

Lets assume ERP is finance, manufacturing, supply chain, manufacturing, project management and HR.
Given that even social CRM is in early stages, I would say the first module in ERP that might go social externally is HR.
Also, internal social networks might be very useful in ERP ... more

Information Technology

July 26, 2011

Bharath Natarajan and 8 other people answered this question

Can anyone catch Salesforce.com in the CRM space? If so, how?

As a company building products for CRM and social media space, I can say that Salesforce APIs and open nature of the platform are leagues ahead of the rest. They make it so easy to sign up as a software partner and provide development environment ... more

Information Technology

Sales

CRM

Salesforce.com

July 26, 2011

Bharath Natarajan and 1 other person answered this question at this roundtable

Understanding Social CRM [7/25 @ 11 am]

What is Linkedin's role in the Social CRM landscape? (If any)

LinkedIn is already being used extensively by sales folks for prospecting new leads. They are doing it outside of the CRM systems.
My guess is LinkedIn will be a primarily a lead generation companion to CRMs while Twitter becomes the support portal for CRMs.
Facebook could be ... more

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Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

Bharath Natarajan

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Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

Bharath Natarajan

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