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Aug. 5, 2010
Bob Scheier
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6 other people
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Tips before starting a lead nurturing program?
David Raab http://archive.raabassociatesinc.com/ has done excellent work examining inbound automation tools to help you find the right platform. I'd heartily endorse all of Carlos' points, and emphasize the need to get sales' feedback on how to "score" leads to you're sending them the right ones. ... more