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Bonnie Eisenfeld

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90 points

Nov. 28, 2011

Bonnie Eisenfeld and 13 other people answered this question

Who do you think is learning faster as a group: sellers or buyers?

Apparently buyers trust each other to give each other honest and useful information, but sellers don't trust the feedback they get from buyers, at least not enough to take quick action based on it. Not every change requires a large investment. For example, many websites ... more

Nov. 22, 2011

Bonnie Eisenfeld and 20 other people answered this question

How do we improve collaboration between marketing and sales?

Hi Sharon - First we identified a situation in which sales was under-performing and needed help. Then we had to figure out what was the problem. Some possible choices: the market was shrinking, competition was offering something better, sales reps were not generating enough leads, ... more

Demand Generation

Sales and Marketing Alignment

Nov. 16, 2011

Bonnie Eisenfeld answered this question

Appraisals if not done well can lead to high turnover even among good employees. Your experience?

Performance appraisals should include positive reinforcement for what the employee has done well, clear direction on what needs to be improved as well as training opportunities, and clear specific objectives for the year ahead. Appraisals can be helpful and need not be negative. In my ... more

Human Resources

Employee Appraisal

Employee Engagement

Nov. 14, 2011

Bonnie Eisenfeld and 15 other people answered this question

What are the biggest do's and dont's when starting a new job?

Carolina - You are right - there is usually no reason to stay late in the office if you are finished your day's worth of work. And we all have other parts of our lives to live. However, when you are new, it will probably ... more

Human Resources

Career Development

Personal Branding

Sept. 18, 2011

Bonnie Eisenfeld and 44 other people answered this question

POLL: Recruiters should look at candidates' Facebook profiles when hiring. Agree or Disagree?

I agree with Kamili that recruiters should look at LinkedIn profiles which are more oriented to business and professional information. However, candidates should learn that once they post private information on any website, it's not private anymore and is now out there in the public ... more

Human Resources

Sept. 14, 2011

Bonnie Eisenfeld and 5 other people answered this question

What do you look for when interviewing a recent college graduate?

Course content related to job. Experience with part-time, internship, or work-study positions related to job and details about what those entailed. Grade point average. References from faculty or supervisors. Level of proficiency in specific skills applicable to the job. Punctuality and presentation (on time for ... more

Human Resources

Career Development

Sept. 14, 2011

Bonnie Eisenfeld and 3 other people answered this question

How do you get a company - and it's leaders - more comfortable with taking a risk here and there?

One of the functions of market research is to reduce risk - for example assessing the potential for a new product or new market. Market research for future potential is not perfect because sometimes if it's too new, the potential buyers don't realize they want ... more

Human Resources

High Performance

Sept. 4, 2011

Bonnie Eisenfeld and 30 other people answered this question at this roundtable

#TChat Radio: The Realities of Business Heresy [8/31 @ 4 pm]

When is it OK to say no to a customer?

It makes me happy to see how many people have posted answers indicating moral and ethical standards. more

Customer Service

General Management

Human Resources

Aug. 31, 2011

Bonnie Eisenfeld and 3 other people answered this question

How do you approach interviewing candidates?

I agree with what has been said about making the candidate feel comfortable and getting into a conversation, not a cross-examination. I want the candidate to have a chance to give a good impression. In addition to judging the candidate's presentation and personality, my goal ... more

Human Resources

Aug. 24, 2011

Bonnie Eisenfeld and 2 other people answered this question

What one question would your ask?

How do you measure success in this position?
Probe for job objectives, method of evaluation, and compensation for performance and achievements. more

Human Resources

Interview Questions

Aug. 24, 2011

Bonnie Eisenfeld and 42 other people answered this question

What do you do when a candidate has misspellings on their resume?

In my opinion, a candidate for any position should spend a great deal of time checking for errors on his/her resume and have several other people review it also. There is really no excuse for spelling errors, even for a quant person or person for ... more

Human Resources

Career Development

Aug. 17, 2011

Bonnie Eisenfeld and 13 other people answered this question

How do you measure leadership ability in the interview process?

My best hires have been based on referrals from people who knew the candidates so I would recommend referrals or references first. Second, I would look for examples of accomplishments on the resume. Third, in the interview, ask the candidate to discuss these accomplishments including ... more

General Management

Human Resources

Aug. 17, 2011

Bonnie Eisenfeld answered this question

Please list factors that motivate the successful implementation of a new process at work?

The new process will work best if employees come up with the idea themselves to make their work process better or easier or they at least have input.
Otherwise, in order to implement change you need training, coaching, measurement, performance appraisals, incentives, and compensation based on ... more

Change Implementation

Aug. 3, 2011

Bonnie Eisenfeld and 38 other people answered this question

You own a popular local coffee shop, Starbucks moves across the street. What do you do to compete?

I recommend conducting a customer survey to find out what your customers like and dislike about your coffee shop compared to Starbucks. Best to use open-ended questions and ask people to answer while they are in the coffee shop. Then continue and communicate your strengths ... more

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Knowledgeable in 28 Topics

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