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Bonnie Landau

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Web Design & Marketing Expert, Landau Design

205 points

With nearly 20 years experience in the fields of design and marketing, Bonnie had developed an expertise in design, usability and marketing strategy and implementation. She was an early adopter in web design with over 13 years designing and building ...

With nearly 20 years experience in the fields of design and marketing, Bonnie had developed an expertise in design, usability and marketing strategy and implementation. She was an early adopter in web design with over 13 years designing and building sites, and over 7 years doing business analysis, information architecture and user interface design for custom web-based applications. In the past 5 years she has coached dozens of clients in online strategies, website implementation and streamlining business processes through the use of web tools and custom web-based applications. She has recently joined the Possibilities Unlimited coaching team as a marketing/design coaching expert.

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WEB: Landau Design blog

Bonnie Landau recommends this answer by Steven Moody

April 28, 2011

Would you rather work from home or at the office?

Imagine you could avoid the commute, separate your office from your home so you're not always working, and surround yourself with likeminded people so you have the needed social connections: wouldn't that be ideal?
This is my ideal, and I find it in coworking spaces. The ... more

Bonnie Landau and 1 other person answered this question

April 5, 2011

what is the best way to convince people that should use LinkedIn not just join and forget it?

One of the biggest reasons to keep engaging on LinkedIn is for development of online reputation. If you search for an individual online, there is a high probability their LinkedIn profile is going to come up on page 1 of Google (My LinkedIN profile comes ... more

General Management

Bonnie Landau is now following Sam Wee and 2 other people

April 5, 2011

Bonnie Landau and 3 other people answered this question

April 5, 2011

What thoughts come to your mind about redesigning your website?

We are actually in the midst of a redesign too. We happen to build websites for a living, so we tend to be super picky about the process. Here are the things we are focusing on:
1) Message: What is the message my company is trying ... more

Information Technology

Non Profit Organizations

Bonnie Landau and 3 other people answered this question

April 5, 2011

What is the best way to get website registrations? Low cost and high relevant customers?

Giving something away in exchange for registration is the fastest way to get a good number of registrants. A white paper, e-book or email course that they will find useful are generally the best tools.
I've seen sites that offer a 10-week course where they ... more

Conversion Rate

Online Marketing

Registration Form

Bonnie Landau answered this question

March 22, 2011

Can web sites differentiate and provide value based on their user interface design?

I agree that UI has become more standardized. In the dawn of the Internet everybody was trying to be clever and use bells and whistles and be as clever as possible. But as the Internet has evolved into a real business tool, predictable UI has ... more

Information Technology

Interaction Design

Bonnie Landau and 3 other people answered this question

March 4, 2011

How do you navigate people through your business' website?

You don't navigate people through the site. One of the biggest challenges of web design is you never know which page somebody will come into your site, and you cannot control where they go next. That is why information architecture (i.e. navigation) is so important. ... more

Information Technology

Small Business IT

Small Business Websites

Bonnie Landau and 2 other people answered this question

March 4, 2011

If given a choice between using QuarkXpress or InDesign, what's your preference? Why?

I second Whit's post. I also learned Quark early on in the late 80's when it first came out because Pagemaker was a joke. I was a Quark enthusiast until my Quark version got corrupted around 2004, and the customer service to try an fix ... more

Bonnie Landau and 7 other people answered this question

March 4, 2011

What techniques have you used to optimize your company's website for SEO?

One of the quickest ways to come up in the rankings is to optimize for localized SEO. This means including the name of your city or region within your website content. For example, if you're in a suburb of Los Angeles, you could put in ... more

Company Websites

Bonnie Landau recommends this answer by Chad Cook

March 2, 2011

What are your tips for effectively working from home?

In addition to the already stated and absolutely critical suggestions I would add a couple.
1. Segment your day / week to focus on what is important and stick to it.
I made sales calls between 7 and 9 in the morning, then again between 12 and ... more

General Management

Stay at Home Mom

Work from Home Business

Bonnie Landau and 5 other people answered this question

Feb. 28, 2011

When is an employee post on Twitter, LinkedIn or other social media outlet grounds for termination?

As others have mentioned, a social media policy is the best way to govern these situations. It is a critical document that most companies have not yet come up to speed with. It clearly lays the groundwork so employees understand consequences before they engage in ... more

Human Resources

Employee & Labor Relations

Employee Management

Bonnie Landau and 17 other people answered this question

Feb. 14, 2011

What is the best way to promote your blog and gain readership?

You've gotten a lot of great ideas from all these experts. Here are a couple more that I have found to be really helpful in promoting blogs:
1) Guest Blogging: Choose 3-4 blogs similar to yours and follow them. Regularly comment on them in meaningful ways. ... more

Bonnie Landau and 4 other people answered this question

Feb. 11, 2011

What are the best ways to market your website online?

There is no one good answer to this question without understanding who your audience is and what your goals are when they arrive at your site. If you are hoping to convert people into clients for a B2B business, then your approach would be different ... more

Online Marketing

Website Marketing

Bonnie Landau and 9 other people answered this question

Sept. 16, 2010

How much business do you get from social media?

Social media is about building your online reputation, and that is just the same as building an offline marketing image. Can you tell the exact number of leads you got from one ad you put in a newspaper? Sometimes, but sometimes not. Just like traditional ... more

Return on Investment

Social Media Sites

Bonnie Landau and 1 other person answered this question

Sept. 20, 2009

How do we increase our value on twitter?

Carroll, I think the answer to your question is both: relationships and content are key.
First, if you're not seeing a lot of return on Twitter, you might ask yourself if Twitter is the right outlet for your business. Not all social media outlets are optimum ... more

Bonnie Landau and 7 other people answered this question

Sept. 16, 2009

How do we evaluate a good marketing company for SEO?

This is an excellent question that all companies should ask before they hire a company to do SEO.
I would highly recommend asking your friends and colleagues if they have ever used an SEO company. Word-of-mouth referral is usually optimum in finding a company that can ... more

Bonnie Landau and 5 other people answered this question

Aug. 19, 2009

For small companies, how important is open-source in making a CRM decision?

In choosing any software product you should always begin by defining your needs, then determine what on the market fits your needs.
Since Open Source applications are easily modified, they can be a huge advantage if you have some esoteric needs that no other system ... more

Bonnie Landau and 1 other person answered this question

Aug. 19, 2009

If you host your own webiste, where should you host the emergency website

I'm assuming from your question that you are hosting your site internally within your office. In that case, you could get a hosting account and set it up to be your backup, and you could use software to do the backup automatically to eliminate extra ... more

Information Technology

Hosting and Bandwidth

Bonnie Landau and 1 other person answered this question

Aug. 11, 2009

Is it worth my company's time and money to sponsor conference expos and events?

I definitely think there is a benefit to sponsoring at conferences and expos, but it is true that budget is a huge consideration. I have several clients who do utilize conferences as a means of getting the word out about their business. They choose several ... more

Bonnie Landau and 6 other people answered this question

Aug. 11, 2009

Why is Mac OS considered more secure than Windows?

I've been using Macs for 21 years and never once had a virus or spyware on my system. I've been online for 15 years, so I've been interacting online and downloading files and emailing for that long, and still not had a problem. I run ... more

Information Technology

Bonnie Landau published a brief

Aug. 11, 2009

How to Write an RFP for a Web Design Project

Information Technology

Bonnie Landau and 5 other people answered this question

Aug. 11, 2009

Is social networking worth my company's time, given that we're primarily a business to consumer company?

You really need to look at each social media outlet and determine what is the time investment in order to get the return you want. Twitter seems to be a good vehicle for B2C business. I recently read this study about Fortune 100 companies that ... more

Marketing Automation

Following 5 Topics

Corporate Websites

Information Technology

Social Media Marketing

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Followed by 9 People

Knowledgeable in 26 Topics

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