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Bram Van Daele

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CEO, Teneo BVBA

30 points

Teneo is a Belgian based Email Service Provider founded in 2007 with focus on SMTP Gateway services and email deliverability .

June 24, 2011

Bram Van Daele and 2 other people answered this question

What’s an example of how you might set up an email test? Do you split the list in half?

It depends of course on a lot of factors, but as a general rule of thumb we normally approach A/B testing as follows
1. Create 2 different designs of your campaign. for example a different subject line, or
different call to action in the campaign.
2. ... more

June 24, 2011

Bram Van Daele and 3 other people answered this question

Are there best practices for how to get people to whitelist you?

Hi Sarah
Besides the regular "asking to add you to the address book" we made a blog post the other day with an interesting different approach. Looking at it from a different angle by using the "images not shown by default" to get people to add ... more

Email Marketing

June 21, 2011

Bram Van Daele is now following John Caldwell and 4 other people

June 16, 2011

Bram Van Daele asked a question

What are the main customer behaviour differences : European B2C vs. American B2C

June 16, 2011

Bram Van Daele answered this question

Will upgrading of 2003 to 2007 outlook mail cause changes in the pst and the address

No, you can safely use a mixture of 2003 and 2007 clients.
You can transparantly upgrade client stations from 2003 to 2007 and have them use the GAL.
Of course, as during all transition periods, it's a good idea to perform a so called "lab test" in ... more

Information Technology

Exchange Server

June 11, 2011

Bram Van Daele answered this question

What are best management practices for email use?

As a general tip I can advice you to use "Categories".
You can create your own categories based on the criteria you want , for example :
"Urgent to do"
"To do don't forget"
"Informational purposes for meetings"
etc ...
You can then sort your mailbox in categorie overviews and ... more

General Management

Human Resources

June 7, 2011

Bram Van Daele and 3 other people answered this question

How do you convince clients that "pinging" an email address is just plain bad!

It's very very bad practice !
First of all it will generate a negative reputation on the IP's you use to do this, which in turn will render the results pretty useless.
Secondly, a lot of the bigger ISP's have changed their ways of handling email flow. ... more

Email Marketing Database

Email Marketing Marketing

June 7, 2011

Bram Van Daele and 1 other person answered this question

Tell me about the most perfect email you have received that were not looking for.

Hey Andrew
I saw this question a while ago and have been pondering upon it until now.
I can't give you a "straight" answer I'm affraid, but that in itself tells me something ...
If I can't remember any type of "unexpected" email messages that convinced me to ... more

Email Marketing

Email Permission

June 7, 2011

Bram Van Daele and 23 other people answered this question

Is the eMail Newsletter dead?

I would say quite the opposite of "dead". It's very much alive, but the rules of the game have changed and are continuing to change.
Email marketing is no longer a strategy on it's own. It's being integrated into the bigger communication strategy and stands alongside ... more

Email and Messaging

Email Marketing

June 7, 2011

Bram Van Daele and 19 other people answered this question

How can you get a C level decision maker to return your email messages?

Hands down on tip #5 of Andrew !!
It's been proven many times for me that along with the other ideas such as personalization the best thing to do is "give them hard/strong/clear options to use".
That way you take away the painstaking process of "decission ... more

C-level Management

June 7, 2011

Bram Van Daele and 2 other people answered this question

Do you rationalize questionable/iffy email marketing tactics because they work?

Hi Loren
Fully agreeing with the things mentionned by Remy I'd like to add just a small thing.
Although using tactics such as RE: and FW: might pop some results in the inital phase it will undoubtably do a lot more harm to your reputation in the ... more

Email Best Practice

Email Marketing Campaigns

June 7, 2011

Bram Van Daele answered this question

How do you track 'Inbox Placement Rate' when you are a B2B email marketer?

This is not an easy one, B2B marketers are generally at a disadvantage since most of the monitoring tools available focus on consumer ISP's and not on the B2B appliance side.
However, there are some things you can do
1. Use Inbox Preview tools such as Litmus. ... more

Email Deliverability

June 6, 2011

Bram Van Daele and 1 other person answered this question

Do you check your email or FB feed in the middle of the night?

Andrew, I sleep, eat and drink email :) so my answer is YES absolutely.

Email Addiction

Email Marketing

June 6, 2011

Bram Van Daele and 2 other people answered this question

What are some tips for email subject lines and placement of calls-to-action?

First of all there is no "general" set of recommendations for a good Subject or CTA.
It depends on the audience you have, the expectations you set and the type of call to action.
Example : A CTA to have your audience sign up for your blog ... more

Direct Marketing

Email Marketing

May 30, 2011

Bram Van Daele and 6 other people answered this question

Email Expert Advice: How important is it?

Hi Carolyne
From my experience, I've noticed that usually there are 3 types.
Type 1 : The marketeer with vast experience in how to market.
Type 2 : The tech guy with it's DKIM's, SPF's rDNS'es etcetera.
The best email advisors (type 3) are those who can combine insights ... more

Email Marketing

May 29, 2011

Bram Van Daele and 6 other people answered this question

What are the top 3 ways companies should segment their email lists?

Phil said :
"Opened in last 3 or 4 newsletters important too as some email services are starting to mark unopened email as unimportant or (worse) spam"
that is indeed a key factor and will become increasingly important since ISP's are shifting towards engagement based reputation. more

Email Marketing

May 28, 2011

Bram Van Daele and 3 other people answered this question

Unsubscribe link at the top of the email

Rory
A heavily loaded week and way too much exhausting meetings resulted in a temporary misty zone in my "this is a joke" recognition capabilities :) more

Email Marketing

May 28, 2011

Bram Van Daele and 3 other people answered this question

A visitor completes a webform: does this imply opt-in to you?

In my opinion it's Quantity vs. Quality
If you assume opt-in consent because someone fills out your webform you will have Quantity but not Quality.
If you do not assume opt-in but you require an explicit checkbox to be selected you will have lower Quantity but ... more

Email Marketing

Opt-in Marketing

May 28, 2011

Bram Van Daele and 5 other people answered this question

What should never be included in an email marketing campaign?

Only images. By default most email clients will not show images resulting in a next to empty email when sending nothing but images.
Always include a sensible ALT text and use as much text as possible. more

Email Marketing

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