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Brandon Goldman

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25 points

Jan. 3, 2012

Brandon Goldman recommends this answer by Jay Mandel

Is offering discounts the right strategy to attract customers?

It could be. It all depends on strategy and type of brand. I am not an expert on the topic, but here is my POV on two examples from Restaurants and Retail.
Last weekend I went to this restaurant in NYC after buying a groupon. A ... more

Oct. 11, 2011

Brandon Goldman is now following Andrew Baker and 2 other people

Oct. 11, 2011

Brandon Goldman recommends this answer by Andrew Baker

Why have so few sites adopted 'Login with LinkedIn' versus Facebook, Twitter, and Google login?

I'm not familiar with the complexity or availability of the LinkedIn API with regards to logging on, but that is one aspect of the equation that I would consider.
Another is this: Only a small subset of the LinkedIn populace is really about connectivity. The vast ... more

Sept. 28, 2011

Brandon Goldman asked a question

With so many people connecting on Linkedin do you think it will lose value as a networking tool?

Information Technology

Sept. 26, 2011

Brandon Goldman and 2 other people answered this question

Who should I start my website with?

Hi Jeff,
Looking for a great web development firm is more about finding "the right fit" versus finding the "best firm".
While strategy is one component to the equation, don't forget to keep in mind what you are looking for in a relationship. Many times project management, ... more

Corporate Websites

Starting a Business

Sept. 26, 2011

Brandon Goldman recommends this answer by Alan Berkson

What is one feature of modern websites that you think should be abolished?

No auto-play on audio. A website should never make sound unless/until I tell it to do so. more

Sept. 19, 2011

Brandon Goldman and 2 other people answered this question

Are call evaluations necessary for successful sales reps?

Michael & Dave both had great examples and points, you should always be looking to improve and analyze your performance.
The one drawback I would worry about is how Call Evaluations are implemented.
Depending on the volume of calls, the unique cycles for different industries,and the sales ... more

Human Resources

Performance Management

Sept. 19, 2011

Brandon Goldman and 1 other person answered this question

Do unpaid internships disenfranchise the lower economic classes in our society?

Thanks Charlie- there was a great article on ABC at the time of the post and it does become a cycle for students that have to work their way through college. more

Human Resources

Intern Programs

Aug. 29, 2011

Brandon Goldman recommends this answer by Jay Mandel

When you think about banner advertising, what are your needs?

Banner ads round out a campaign and create awareness. You may not be able to quantify the value from traditional quantitative metrics, (.006 doesn't mean anything to me and my business partners)but having banners on well respected media partners says, "we are here and we ... more

Display Advertising

Aug. 1, 2011

Brandon Goldman recommends this answer by Jay Mandel

Should your SEO company also do your Social Media Marketing

It depends on your individual situation and agency. I certainly can make a case for SEO to be aligned with Social activity. I also can think of many reasons why some very tactical SEO agencies would be very dangerous for marketing if they tried social. ... more

April 22, 2011

Jay Mandel selected a best answer for

What is the best use of a corporate website?

Every so often I read the article that proclaims the "death of the corporate website." While many companies are innovating on social media fronts, I am still seeing a lot of websites that simply list products, services, media room, ir, about us etc. on their ... more

Corporate Website

March 23, 2011

Brandon Goldman and 1 other person commented on a brief

New Rules for New Communications Tools

Jay,
Great post. It is definitely interesting to see how the dynamics of communicating have changed the last few years.
One of the other things I would add is "Following the Lead"
There are many friends/colleagues that I interact with on a daily basis that have a preference ... more

March 9, 2011

Brandon Goldman recommends this answer by Jeff Molander

Is social the decade’s most important marketing strategy, or the latest black hole for marketing $s?

No, it's not most important. And no it's not a black hole.
What if I introduced you to a small, regionally-focused business selling residential HVAC systems and services using Facebook? And profiting. All by using time-tested marketing techniques? I will on March 7 here at Focus.
No, ... more

Social Advertising

Social Media & Public Relations

Feb. 10, 2011

Brandon Goldman recommends this answer by Jay Mandel

What are the top steps to take to ensure you're getting the best ROI for your social media efforts?

Determine what you are trying to do first - have established business goals and clear metrics you are looking for, then determine what strategies and tactics will help you achieve the goals. These strategies and tactics may or may not be social. If they are ... more

Focus Interactive Summit

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