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Jan. 23, 2012
Brent Bonine
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Should salespeople drive marketing, or should marketing drive sales? Who should be at the wheel?
In my opinion, this question is like asking "which end of the hot dog should I eat first?" Sales & Marketing need to be aligned around one business objective - customer acquisition. Each plays a complimentary role. Each company is different. The path to maximum ... more
Oct. 26, 2011
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