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Brian Berlin
President,
Straightline Strategies, Inc.
0 points
Brian Berlin is founder and President of Straightline Strategies, Inc., a management consulting firm focused on helping its clients cover gaps in their go-to-market plans. The foundation, philosophy and practice of Straightline is built upon on his lengthy tenure as a senior sales and marketing executive in the technology industry.
WEB: Teleprospecting
Sept. 7, 2011
Brian Berlin
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When you are hiring for an outbound appointment setting person, how important is sales experience?
I prefer callers with sales experience because they understand intuitively their role in the sales development process. Plus they're essentially working for the client's sales reps, and should be able to empathize and communicate comfortably. With a sales background, the question the caller should ask ... more
Nov. 24, 2010
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