Brian Deagan

CEO, Knotice

0 points

Brian Deagan is the CEO and co-founder of Knotice, an Akron, Ohio-based company that provides software and services that maximize the ROI of direct digital marketing through process automation, improved relevance, and increased performance.

An expert in the digital marketing space with over a decade of experience, Deagan saw the inefficiencies plaguing the industry and co-founded Knotice. He pioneered the idea of addressable direct digital marketing.

Deagan’s vision for integrating vital direct digital channels into a single software platform spawned Concentri®, Knotice’s innovative on-demand marketing software platform that is forcing competing systems to respond by attempting to buy and integrate technologies -- activity that perpetuates the very industry problems Deagan’s vision aims to resolve -- and driving the market to react.

Deagan is an industry thought leader and seasoned speaker who has presented to diverse groups about efficient and innovative direct digital marketing practices. He has also been featured in several leading marketing publications including Adotas, 1to1 Magazine, Mobile Marketer, The Wise Marketer, and DMNews, to name a few.

Published Articles by Brian Deagan (beginning with the most recent):

“Marketing Trends Add Fuel to the SaaS Development Fire” Ecommerce Times, December, 2009

http://www.ecommercetimes.com/story/68827.html

“How Hotels can Use Direct Digital Marketing” Lodging Hospitality, November, 2009

http://lhonline.com/consulting/marketing_digital_websites_eConcierge_1117/

“Improve Email Marketing with Universal Profile Management” DMNews Essential Guide to Email Marketing, October, 2009

http://mydigimag.rrd.com/display_article.php?id=247711

“Direct Digital Marketing Benefits Companies and Consumers Alike” DestinationCRM, September, 2009

http://www.destinationcrm.com/Articles/Web-Exclusives/Viewpoints/Direct-Digital-Marketing-Benefits-Companies-and-Consumers-Alike-55717.aspx

“Onsite Targeting Key to Boost Bookings” The Rooms Chronicle, August 2009

http://www.roomschronicle.com/articles/index.cfm?fuseaction=dsp_article&article_ID=2492

“Snapping Up Endangered Sales with On-Site Targeting” Ecommerce Times, July 2009

http://www.ecommercetimes.com/story/67579.html

“The Third Pillar of Direct Digital Marketing” Online Strategies Magazine, July 2009

http://www.onlinestrategiesmag.com/os09su_mobile/

“Quality Data is a Must for Effective Mobile Strategy” Mobile Marketer, June 2009

http://www.mobilemarketer.com/cms/opinion/columns/3556.html

“An Emerging Direct Digital Marketing World” Adotas, June 2009.

http://www.adotas.com/2009/06/an-emerging-direct-digital-marketing-world/

“Hotels: Improve Guest Experiences with Self-Service Mobile Applications” NextGen Self Service, May 2009

http://www.nextgenselfservice.com/ME2/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid=2E3DABA5396D4649BABC55BEADF2F8FD&tier=4&id=96F23BB00F2C412BACBDD252E8682D40

“Good Email Marketing Doesn’t Have to Break the Bank” DMNews, January 2009

http://www.dmnews.com/Good-e-mail-marketing-doesnt-have-to-break-the-bank/article/126099/

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