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Brian LoCicero

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Operational Account Director, Kantar Operations

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Aug. 3, 2011

Brian LoCicero answered this question

POLL: Would you prefer to receive a paper copy of your tax return or 24/7 access via a portal?

Option 3 as long as I could download .pdf files (or whatever) to keep on my own system/personal safe, etc. Need freedom to have access if no Internet connection or lost login/password issues. more

Sales & Business Development

Small and Medium Sized Business

July 21, 2011

Brian LoCicero and 4 other people answered this question

Market Researchers: what is the single most effective tactic for improving survey response rate?

Hmm. the way you've written the question is a bit confusing. Survey response rate does not equal Higher incidence. They are two separate measurable metrics used in our industry and then there is the completion rate.
To drive higher response rate: We need to quit abusing ... more

Market Research

June 29, 2011

Brian LoCicero and 34 other people answered this question

POLL: Are you confident in Ben Bernanke's ability as Fed Chairman to get the economy moving?

I just want to make sure that you're looking at all the government spending PRIOR to the dates/individuals you're citing above. Funny that when government spending happens OUTSIDE of our country one party doesn't typically count that as "government spending" versus spending it INSIDE of ... more

Financial Markets

June 28, 2011

Brian LoCicero and 7 other people answered this question

How important is a "percentage complete" bar when taking a survey?

So Paul, would it be fair to say that if the length of the "few minutes" survey were more accurately given to you, your opinion would be the same as that for the longer surveys on topics you are interested in?
I guess my concern with ... more

Market Research

Respondent Expectations

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