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Brian Vellmure (@BrianVellmure)
Principal/Founder,
Initium LLC
1328 points
Brian Vellmure is the principal and founder of Initium LLC, a strategic consulting firm specializing in increasing corporate value through customer focused business design. For more than a decade, Brian has been helping companies increase profitability through customer focused initiatives ...
Brian Vellmure is the principal and founder of Initium LLC, a strategic consulting firm specializing in increasing corporate value through customer focused business design. For more than a decade, Brian has been helping companies increase profitability through customer focused initiatives. He is an accomplished business leader, management consultant, and award winning and syndicated blogger. He is often referred to as a thought leader and pioneer in the emerging discipline of Social CRM.
During the mid to late 90’s, Brian served as a business analyst, project manager, and group consulting manager for an International firm leading several multi-national ERP implementations for mid-sized companies. In 2001, he focused his attention on the front office, selling and/or leading more than a dozen CRM, Web, E-Commerce, and Enterprise Application integration initiatives over the next 3 years.
Since then he’s led a division as Vice President of an equipment finance company, been the top sales executive for a major CRM VAR, and as a consultant has regularly spearheaded value-creation initiatives for small to mid-sized enterprises. Specializing in strategy, process improvement, and technology selection, Brian works with executive and senior management teams to create competitive advantage through making incremental improvements in customer acquisition and retention efforts. He is a sought after speaker, writer, and guest contributor to several emerging media properties, and often acts as a “behind the scenes” advisor for software and technology vendors.
Brian was a founding board member of International Princess Project (http://www.intlprincess.org), a non-profit organization that establishes self-sustaining business enterprises in partnership with indigenous organizations that provide for physical, emotional and spiritual needs of women formerly enslaved in prostitution, while actively advocating for women enslaved in prostitution around the world.
Prior to beginning his career, Brian earned a full athletic scholarship to play football for the University of Texas at El Paso, where he served as Team Captain, and was awarded Most Outstanding Defensive Back and All Western Athletic Conference honors. He graduated on the Dean’s List with honors and was awarded the Hitachi “Promise of Tomorrow” Scholarship, along with the “Men and Women of Mines Award” for outstanding community service and leadership.
Brian is based in Orange County, CA, has traveled to more than 40 countries, and is also a real estate investor. To connect with Brian, or for more thoughts, insights, or information, please visit http://www.brianvellmure.com or follow him on Twitter http://www.twitter.com/CRMStrategies
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During the mid to late 90’s, Brian served as a business analyst, project manager, and group consulting manager for an International firm leading several multi-national ERP implementations for mid-sized companies. In 2001, he focused his attention on the front office, selling and/or leading more than a dozen CRM, Web, E-Commerce, and Enterprise Application integration initiatives over the next 3 years.
Since then he’s led a division as Vice President of an equipment finance company, been the top sales executive for a major CRM VAR, and as a consultant has regularly spearheaded value-creation initiatives for small to mid-sized enterprises. Specializing in strategy, process improvement, and technology selection, Brian works with executive and senior management teams to create competitive advantage through making incremental improvements in customer acquisition and retention efforts. He is a sought after speaker, writer, and guest contributor to several emerging media properties, and often acts as a “behind the scenes” advisor for software and technology vendors.
Brian was a founding board member of International Princess Project (http://www.intlprincess.org), a non-profit organization that establishes self-sustaining business enterprises in partnership with indigenous organizations that provide for physical, emotional and spiritual needs of women formerly enslaved in prostitution, while actively advocating for women enslaved in prostitution around the world.
Prior to beginning his career, Brian earned a full athletic scholarship to play football for the University of Texas at El Paso, where he served as Team Captain, and was awarded Most Outstanding Defensive Back and All Western Athletic Conference honors. He graduated on the Dean’s List with honors and was awarded the Hitachi “Promise of Tomorrow” Scholarship, along with the “Men and Women of Mines Award” for outstanding community service and leadership.
Brian is based in Orange County, CA, has traveled to more than 40 countries, and is also a real estate investor. To connect with Brian, or for more thoughts, insights, or information, please visit http://www.brianvellmure.com or follow him on Twitter http://www.twitter.com/CRMStrategies
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