Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
Nov. 11, 2011
Nov. 9, 2011
Brianne Mueller
and
4 other people
answered this question at this roundtable
Successful Tactics in B2B Demand Generation
[11/11 @ 11 am]
How do you best transition from objective content to brand-specific content?
If your objective content successfully identifies you as an expert in specific technologies (which it should), then I'd recommend taking those specific identities as a company and use them as guidelines for specific brand-related content. You use the company-based branding you've built up over time ... more


