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Bruce Wedderburn

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Vice President, Huthwaite, Inc.

38 points

Jan. 4, 2011

Bruce Wedderburn and 9 other people answered this question

According to Salesforce.com, 73% of CRM users do not use 50% of the functionality available to them in their CRM systems. What do you think is the reason for this?

Most CRM's are seen as pure data entry by the people who enter most of the information - sales people. If your CRM is not giving something back to the sales people that will help them to close sales then you will always struggle with ... more

Information Technology

Cloud Computing

Jan. 4, 2011

Bruce Wedderburn and 34 other people answered this question

CRM adoption: How do you get sales reps to use your CRM system?

The most overlooked question, and one the people selling CRM systems don't talk much about, is - how does entering data into your CRM help a sales rep close a deal faster? Unless there is a clear answer to that question, you will always have ... more

Jan. 4, 2011

Bruce Wedderburn and 8 other people answered this question

What are some of the leading CRM systems in the market currently?

John - I would agree with all of the above posts. One thing that is all too often overlooked, and the people who sell CRM's for a living will not talk too much about, is about adoption by the sales people. That is, after the ... more

Contact Management

Jan. 4, 2011

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