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Bryant Aponte
Director, Marketing Programs,
Epicor
-2 points
Results-driven, seasoned B2B marketing professional with proven capabilities in developing, implementing, and executing integrated marketing programs for demand generation.
Over eight years of both agency- and client-side marketing expertise with a focus in strategic planning, branding, creative development, account/project management, media planning/buying, and market research.
Over eight years of both agency- and client-side marketing expertise with a focus in strategic planning, branding, creative development, account/project management, media planning/buying, and market research.
July 11, 2011
Bryant Aponte
and
3 other people
answered this question at this roundtable
B2B Marketing Tactics That Work (And the Ones That Don’t)
[7/12 @ 11 am]
What is your go-to marketing tactic?
I agree with Michael. Inbound Marketing combined with a Content Marketing strategy is the best set of go-to tactics right now. Of course, this assumes that you also have well-oiled processes for marketing automation, CRM, lead nurturing, and lead management. more
Jan. 25, 2011
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Nov. 9, 2010
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