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Carl Carter

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Project Manager, Crown Media & Printing, Inc

5 points

Working in the Print and Publishing Industry, Specializing in sales, manufacturing, and marketing of new release books and magazines

April 23, 2012

Carl Carter and 3 other people answered this question

What is custom publishing?

I think its a term that can mean a lot of different things to different people.
What is Smart Publishing?
Answer: Self Publishing..... if you are smart. You need to identify your markets, distribution channels, and production capabilities.
I work in the Print industry (books, ... more

Content Marketing

Custom Publishing

Custom Publishing Definition

April 11, 2012

Carl Carter asked a question at this roundtable

Sell More and Save More of What You Sell [4/11 @ 1 pm]

What tangible email metrics would you use in defining your tailored sales approach for each client?

Online Strategies

Sales Enablement

March 28, 2012

Carl Carter and 9 other people answered this question at this roundtable

How to be a Sales Influencer – Grow Your B2B Business through Thought Leadership [3/29 @ 1 pm]

What is YOUR definition of a "sales influencer" in a B2B organization?

B2B businesses existed, and thrived before the advent of Social Media. Being a thought leader and having an awesome online profile is great for anyone in B2B, but Id prefer a sale over a compliment any day.
A "Sales Influencer" could be the motivating marketing ... more

Thought Leadership

March 12, 2012

Carl Carter and 26 other people answered this question

Browser debate: What browser do you use and why?

Chrome is now the top browser for business and personal use. The App store is very handy and having everything integrate with existing Google programs (Analytics, Ad-Wordds, Youtube, etc) just makes sense. more

Information Technology

Feb. 29, 2012

Carl Carter and 1 other person answered this question

Why will Pinterest maintain momentum and buzz?

I am sure there are more than a few of us looking forward to the upcoming webinar on The Basics of Marketing on Pintrest. I'm not completely sold on this platform as a viable marketing tool for our printing company. more

Brand Marketing

Nov. 14, 2011

Carl Carter asked a question

What are the unwritten rules to a successful webinar?

Customer Service

Channel Management

Nov. 14, 2011

Carl Carter and 3 other people commented on a roundtable

Successful Tactics in B2B Demand Generation

Thanks for a great round table Craig.
Nice hearing all the big ideas in "perpetual content strategy", "thought leadership", and "buyer-centric marketing" from Lisa, Ardath, and Lauren. If I could offer a piece of advice I would say we would like to hear less general ideas ... more

Demand Generation

Nov. 14, 2011

Carl Carter is now following Ardath Albee and 3 other people

Oct. 20, 2011

Carl Carter and 2 other people answered this question at this roundtable

FSI Sales Office Hours: Understanding How Your Customers Make Decisions [10/20 @ 1 pm]

Is there a good approach in working with a large and dis-jointed purchasing team that has lack of communication internally?

Thanks to both Dave an Al for the insightful feedback. My main concern is over stepping my role as the simple minded sales guy and taking control of my clients project.
Even more concerning than stepping on the figurative toes of managers, is the time ... more

Decision Influencers

Decision Makers

Oct. 6, 2011

Carl Carter and 3 other people answered this question

What are your tips and tactics for promoting your business book?

First, you will want to identify an even more targeted niche within Business so buyers will find and recognize you. (foreign trade, business management, etc.)
Once you have branded the book you can begin to promote it
I work for Crown Media & Printing, Inc ... more

General Management

Public Relations

Feb. 16, 2011

Carl Carter is now following

Feb. 16, 2011

Carl Carter is now following

Feb. 16, 2011

Carl Carter is now following

Feb. 16, 2011

Carl Carter is now following

Following 13 Topics

Business Intelligence

Cloud Computing

Customer Service

Marketing Automation

Sales Management

...

Venture Capital

Following 4 People

Followed by 11 People

Knowledgeable in 4 Topics

#1827 of 2156

Sales Management

#440 of 522

Sales Enablement

#141 of 157

Sales Operations

#66 of 71