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Carla Bosteder

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Owner, Best-Interview-Strategies.com http://www.best-interview-stra

30 points

WEB: BestCareerStrategies

Jan. 11, 2012

Carla Bosteder and 6 other people answered this question

What is the best platform for starting your own professional blog?

If you choose to use a blog, and I would weigh the pros and cons of a blog vs a site, I'd go with WordPress, too, and as was mentioned, host it on GoDaddy or Hostgator.
I have web sites and I have blogs and ... more

Dec. 14, 2011

Carla Bosteder and 24 other people answered this question

What is the single most important business related lesson you've learned this year?

Diversify EVERYTHING.
Income streams, marketing efforts as well as markets, content generation, social outreach, internal resources, collaborative efforts, outsourcing, etc.
Sometimes taking risks is valuable. Sometimes it isn't. Knowing the difference makes all the difference. more

Human Resources

Information Technology

Nov. 30, 2011

Carla Bosteder and 12 other people answered this question

What are your cloud predictions for 2012?

What I'm hoping for is less need for services to interface with one another and more services to provide an "all-in-one" experience. I use HootSuite to manage my social interactions and that application allows efficient use of my time and resources. However, it doesn't solve ... more

Information Technology

Cloud Computing

Future of Cloud Computing

Nov. 17, 2011

Carla Bosteder recommends this answer by Robert Keahey

For businesses, what are the downsides to increasing automation in the U.S. workplace?

Automation, when done correctly can provide significant value. But when done incorrectly the risks can be much larger when compared to the intended benefits. Starting at the most basic level, we need to revisit the mantra that's been around since the dawn of automation - ... more

Human Resources

Information Technology

Nov. 16, 2011

Carla Bosteder and 18 other people answered this question

POLL: Do you read job seekers' cover letters?

I know, I know... how do you really feel, Carla? ;)

Human Resources

Oct. 26, 2011

Carla Bosteder and 5 other people answered this question

What should a small business do if it finds itself engaged in a price war with another SMB?

If you can't compete on price - differentiate with outstanding service. I worked for a company when I was in college and the general manager said, "The only thing that distinguishes us from our competitors is the service we provide." Customers remember good service.
I ... more

General Management

Business Strategy

Oct. 26, 2011

Carla Bosteder and 15 other people answered this question

How can you create a culture where your employees feel comfortable creating content?

Our affiliates use the tweets, along with their particular code, to direct new customers via their own Twitter account. Since I work in Quality Assurance, I don't get the conversion figures, but I do know it's impacting sales. We get newsletters sharing the successes, but ... more

Company Culture

Content Marketing

Oct. 6, 2011

Carla Bosteder answered this question at this roundtable

Above the Funnel: Making the Connection between Social Sales & Marketing and Measurable ROI [10/6 @ 11 am]

If I have limited time to devote to social media currently, what sort of dashboard software is available for the small sales office?

HootSuite is what I use. It took some getting used to - but once I got over my own fear of having to learn yet another dashboard, it is really saving me some time. Everything I need is in one place. It's almost scary to ... more

Marketing Funnel

Oct. 6, 2011

Carla Bosteder recommends this answer by Jackie Nagel

Do I need more than one website/URL?

Hi Roger, You likely would showcase your talents better to go with individual websites. It would also make it easier - and more effective - to optimize your copy for keywords. more

Oct. 5, 2011

Carla Bosteder and 4 other people answered this question

What is the biggest reason that B2B websites fail to generate demand?

Does "generate demand" equal "traffic" or does it equal "conversions"? Those are two entirely different issues. If it is the former, then you have keyword, content and inbound/internal link issues (and perhaps other problems, too). If you're getting traffic, but few conversions, then you need ... more

Content Marketing

Online Marketing

Oct. 5, 2011

Carla Bosteder and 1 other person answered this question at this roundtable

Above the Funnel: Making the Connection between Social Sales & Marketing and Measurable ROI [10/6 @ 11 am]

What is a good general model of integrating social network media into a single campaign?

Brilliant answer. Wow.

Marketing Funnel

Oct. 5, 2011

Carla Bosteder and 6 other people answered this question at this roundtable

Simplifying Social Business: The Promise of Social CRM, part 2 [9/28 @ 11 am]

Do we need the word 'Social' anymore?

You are segregating the word "social" from the rest of the mix and it doesn't work like that. Social Media, Social Bookmarking, or the broader term Social Marketing all reflect a different TYPE of social outreach in today's technological marketing efforts. To view the word ... more

Customer Service

Oct. 4, 2011

Carla Bosteder and 6 other people answered this question

What web hosting company do you host with and why?

I use three different hosts for three different reasons. ;) For my main sites, I use SBI!, an all-in-one product by SiteSell, Inc. For a site directory and a blog, I use GoDaddy and for a different blog that I bought from someone and was ... more

Information Technology

Cloud Computing

Online Business

Oct. 4, 2011

Carla Bosteder and 8 other people answered this question

Do you think anyone ever says, "I wanna be in HR when I grow up"?

Most people have their experience of HR from the "other" side of the table - as an interviewee, so they aren't exactly fond of HR people and don't tell others especially joyful tales of HR people. For this reason, and I presume many others, the ... more

Human Resources

Brand Management

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