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CARLOS OSUNA
Sales Director,
URBI
0 points
Interest areas
Sales, Management, Commerce, International relations and negotiations, Strategic planning
Experience areas
Sales More than 10 Years Strategic planning More than 10 Years
Management More than 10 Years Commerce More than 10 Years
Marketing / Market research / Promotion - Customer service ...
Sales, Management, Commerce, International relations and negotiations, Strategic planning
Experience areas
Sales More than 10 Years Strategic planning More than 10 Years
Management More than 10 Years Commerce More than 10 Years
Marketing / Market research / Promotion - Customer service ...
Interest areas
Sales, Management, Commerce, International relations and negotiations, Strategic planning
Experience areas
Sales More than 10 Years Strategic planning More than 10 Years
Management More than 10 Years Commerce More than 10 Years
Marketing / Market research / Promotion - Customer service / CRM 8 Years
Education
MBA Universidad del Valle de Atemajac (1997 - 1998) Mexico
Minor: MARKETING
B.A. Business Administration ITESM Campus Obregón (1988 - 1992)
GPA: 9.8 Graduated with honors
Certificate B.A. Financial Management TEC MILENIO (2006 - 2007) Mexico
Certificate BUSINESS ADMINISTRATIONIPADE (2003 - 2003) Mexico
Certificate INTERNATIONAL COMMERCE ITESM Campus Obregón (1991 - 1991)
Graduated with honors
Professional experience:
URBI DESARROLLOS URBANOS
SALES DIRECTOR MEXICALI,Mexico (2007 - To date)
Main activities:
1. Design and implementation of the sales strategy to Sell Homes around the entire country (9 states, 38,000 homes and annual incomes over 1.8 MDD)
2. Preparation and control of the commercial and marketing budget ($2.36 MDD)
3. In charge of the aligment and training, as well as evatuations and compensatios of the sales force (1,830 members and a budget of 5.5 MDD)
4. Active cooperation (Commercial leader) to determined the design of new home projects, markets, prices and product mix.
Achievements:
1. Two consecutive years with a sales and income growth (23 % accumulated)
2. Developtment of the compensation structure and rewards of the sales force (reduction of 13% in commercial expenses)
3. Currently, I´m on the leadership of the implementation of CRM, with a investment around 6.0 MDD
GRUMA (MASECA)
NATIONAL KEY ACCOUNT MANAGER MONTERREY,Mexico (1999 - 2007)
Main activities:
1. Design and implemented the commercial strategy 2. Elaboration and control of the budgets of sales, financial and merchandising.
3. Responsible for the corporate negotiations with all chains of Supermarkets of the country (44 chains with 1,400 branch offices and a turnover annual of 31 MDD).
Achievements:
1. The strategy to sales elaborated by me and my teman that has given as a result 5 consecutive years of growth for sale, a 29% accumulated 2000-2005.
2. The goals on budgets and expenses with fulfillments over the 105%.
4. Organization of the first sales executives structure, salespersons and sales promoters specialized in the Supermarkets to national level (130 persons).
5. I developed the politics of prices, discounts, scales and administration of the sales information system, reducing balance and accounts receivable (from the 16% to the 2% in the last 5 years).
PEPSICO (GRUPO GAMESA)
DIVISIONAL SALES MANAGER GUADALAJARA,Mexico (1995 - 1999)
Main activities:
1. Manage of the commercial operation in the regions of West, Pacific and Southeast.
2. Attention to the chains of Supermarkets and regionals wholesalers customers, utilizing administration of categories and operating merchandising, with invoice over the 12 MDD annual.
Achievements:
1.Sales Growth over 15% versus goals and reach by three consecutives years the first place in sales around the country.
KELLOGG´S DE MEXICO
KEY ACCOUNT MANAGER D.F.,Mexico (1992 - 1995)
Main activities:
1. Attention to the Supermarkets and wholesalers in Sonora and subsequently in Mexico City to "Grupo Gigante"
Achievements:
1.Development of merchandising plans who achieve sales over 15% versus forecast.
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Sales, Management, Commerce, International relations and negotiations, Strategic planning
Experience areas
Sales More than 10 Years Strategic planning More than 10 Years
Management More than 10 Years Commerce More than 10 Years
Marketing / Market research / Promotion - Customer service / CRM 8 Years
Education
MBA Universidad del Valle de Atemajac (1997 - 1998) Mexico
Minor: MARKETING
B.A. Business Administration ITESM Campus Obregón (1988 - 1992)
GPA: 9.8 Graduated with honors
Certificate B.A. Financial Management TEC MILENIO (2006 - 2007) Mexico
Certificate BUSINESS ADMINISTRATIONIPADE (2003 - 2003) Mexico
Certificate INTERNATIONAL COMMERCE ITESM Campus Obregón (1991 - 1991)
Graduated with honors
Professional experience:
URBI DESARROLLOS URBANOS
SALES DIRECTOR MEXICALI,Mexico (2007 - To date)
Main activities:
1. Design and implementation of the sales strategy to Sell Homes around the entire country (9 states, 38,000 homes and annual incomes over 1.8 MDD)
2. Preparation and control of the commercial and marketing budget ($2.36 MDD)
3. In charge of the aligment and training, as well as evatuations and compensatios of the sales force (1,830 members and a budget of 5.5 MDD)
4. Active cooperation (Commercial leader) to determined the design of new home projects, markets, prices and product mix.
Achievements:
1. Two consecutive years with a sales and income growth (23 % accumulated)
2. Developtment of the compensation structure and rewards of the sales force (reduction of 13% in commercial expenses)
3. Currently, I´m on the leadership of the implementation of CRM, with a investment around 6.0 MDD
GRUMA (MASECA)
NATIONAL KEY ACCOUNT MANAGER MONTERREY,Mexico (1999 - 2007)
Main activities:
1. Design and implemented the commercial strategy 2. Elaboration and control of the budgets of sales, financial and merchandising.
3. Responsible for the corporate negotiations with all chains of Supermarkets of the country (44 chains with 1,400 branch offices and a turnover annual of 31 MDD).
Achievements:
1. The strategy to sales elaborated by me and my teman that has given as a result 5 consecutive years of growth for sale, a 29% accumulated 2000-2005.
2. The goals on budgets and expenses with fulfillments over the 105%.
4. Organization of the first sales executives structure, salespersons and sales promoters specialized in the Supermarkets to national level (130 persons).
5. I developed the politics of prices, discounts, scales and administration of the sales information system, reducing balance and accounts receivable (from the 16% to the 2% in the last 5 years).
PEPSICO (GRUPO GAMESA)
DIVISIONAL SALES MANAGER GUADALAJARA,Mexico (1995 - 1999)
Main activities:
1. Manage of the commercial operation in the regions of West, Pacific and Southeast.
2. Attention to the chains of Supermarkets and regionals wholesalers customers, utilizing administration of categories and operating merchandising, with invoice over the 12 MDD annual.
Achievements:
1.Sales Growth over 15% versus goals and reach by three consecutives years the first place in sales around the country.
KELLOGG´S DE MEXICO
KEY ACCOUNT MANAGER D.F.,Mexico (1992 - 1995)
Main activities:
1. Attention to the Supermarkets and wholesalers in Sonora and subsequently in Mexico City to "Grupo Gigante"
Achievements:
1.Development of merchandising plans who achieve sales over 15% versus forecast.
