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Carmen Hill

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Social Media & Content Strategist, Babcock & Jenkins

40 points

May 1, 2012

2 people recommends this answer by Karen J. Marchetti

How do you consistently create compelling content that represents your brand as well?

Absolutely true that EVERY marketing effort -- including social media and blogging -- needs to be driven by a plan. Content marketing and social media should be done to achieve specific goals, directed to a specific audience, and implemented with specific strategies and action plans ... more

Human Resources

Content Creation

May 1, 2012

Carmen Hill and 8 other people answered this question

What are some tips to making the most of my commute into work?

It depends on whether you drive or take public transit. In the car, I like to turn off the radio and use the time for quiet thinking...some of my best ideas come to me on my way in to work. On the train, I like ... more

Jan. 10, 2012

Carmen Hill is now following Jon Miller and 6 other people

July 21, 2011

Carmen Hill and 1 other person answered this question at this roundtable

Successful Strategies in B2B Social Media [7/21 @ 11 am]

What are the biggest mistakes B2B marketers make with social media?

No big earth-shattering revelation here, but one of the biggest mistakes I see is businesses treating social media as just another broadcast channel: writing a press release and calling it a blog; tweeting marketing messages and calling it a conversation; and failing to acknowledge or ... more

Marketing Strategies

July 21, 2011

Carmen Hill and 1 other person answered this question at this roundtable

Successful Strategies in B2B Social Media [7/21 @ 11 am]

I don't question that 80% of adult Internet users are engaged in social media. Question...

Dave, the MarketingProfs post (by Glen Gow: http://bit.ly/qHsEu8) that I referenced in another answer says "Recent studies have found that up to 90% of B2B buyers use social media to research purchases and are heavily influenced by third-party feedback in their purchasing decisions—both to identify ... more

Marketing Strategies

July 21, 2011

Carmen Hill answered this question at this roundtable

Successful Strategies in B2B Social Media [7/21 @ 11 am]

Can you suggest ways to push/pull those late adopters into the social media realm?

One effective approach is to show them that their audience is there and using social media to make purchase decisions. Another is to share case studies of similar businesses that are getting good results from adding social into their marketing mix. MarketingProfs had a great ... more

Marketing Strategies

July 19, 2011

Carmen Hill answered this question at this roundtable

Successful Strategies in B2B Social Media [7/21 @ 11 am]

What is an example of a b2b organization seeing results of a social media campaign?

One great example is that of Avaya making a $250,000 sale by monitoring and responding to an inquiry on Twitter. Another is EMC's "Breaking Records" campaign, which won B2B magazine's award for best integrated tech campaign. B2B noted that the campaign got "more than 700,000 ... more

Marketing Strategies

July 8, 2011

Carmen Hill is speaking at this roundtable

Successful Strategies in B2B Social Media

Marketing Strategies

March 25, 2011

Carmen Hill and 3 other people answered this question

Is the data sheet dead?

Buyers are hungry for relevant, useful content, period. Third-party content may have higher perceived value and objective credibility, especially when they're building a list of potential vendors or solutions, but at some point, buyers still need detailed product info to support their purchase decision. Does ... more

Content Marketing

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