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Carol Wolicki

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Director of Marketing, Ennect

98 points

Results-oriented marketing professional with a successful career taking B2B technology companies to market. Effective at creating cross-channel, online and offline communications programs that build brand awareness, drive and nurture leads, and deliver sales. Experienced in start-ups, private and publicly-held institutions.

Carol Wolicki is now following Carlos Hidalgo

April 16, 2011

Carol Wolicki asked a question

April 16, 2011

What would you say to the professional who created this direct mailer?

Carol Wolicki asked a question

April 10, 2011

In staffing for marketing programs, is it better to hire someone with an analytic bent or creative?

Carol Wolicki and 21 other people answered this question

March 29, 2011

3 ways to handle and work for an autocratic, micro-managing and de-humanizing boss?

Obviously this question struck resonance with a lot of people, considering the broad response. Lots of good advice; Tom Markham's was a little drastic (#3) but amusing.
And, yes, it's not always the employee who suffers in these situations; the organization can suffer too. Clearly ... more

General Management

Carol Wolicki recommends this answer by Craig Rosenberg

March 28, 2011

Pick one: Email or social media

Email. Period.
If the question is: What do you choose to drive demand? email or social media?
I am sure there will be people who answer here who will say "both" and they are right. (but Andrew didn't make that one of the choices!) The reality ... more

Email Marketing

Carol Wolicki and 7 other people answered this question

Dec. 28, 2010

What are your tips for turning your social media followers into clients?

The whole point about social media is interaction. To really communicate you need to know who you're talking to and, so, it helps to know the profile of who's using different social channels. I came across a nice infographic that delineates the differences between Twitter ... more

Social Media Strategies

Twitter Best Practices

Carol Wolicki and 2 other people answered this question

Nov. 5, 2010

How do we get someone to pass on "brand- gossip" to another person?

"Gossip" has such negative connotations. We all do it, but hijacking a brand -- even if some companies have bad management and offensive practices -- just doesn't seem like it fits into a quality PR professional's code of ethics. So, my question is: why even ... more

Focus Interactive Summit

Carol Wolicki and 3 other people answered this question

Nov. 5, 2010

Social Media and Personal Branding: Best Practices

The first question you have to address is: what IS your personal brand? What are your values and beliefs? What capabilities do you possess that you are offering for 'trade'? If you're going to go through the effort of building awareness around your personal brand, ... more

Brand Development

Carol Wolicki and 21 other people answered this question

Nov. 5, 2010

What are some key don'ts for SMBs regarding social media?

This may sound selfish, but before you jump into any social media activity, think about yourself first. The term "SMB" covers a wide swath from mom-and-pop shops to enterprises with up to $499.9M in revenue. ($500M is usually the cut off point.)
Take all the ... more

Shashi Bellamkonda

Carol Wolicki and 11 other people answered this question

Sept. 21, 2010

What is drip marketing?

No use repeating the many good comments above about 'drip marketing' but maybe it's worth consolidating. Drip marketing is often multi-dimensional/multi-channel and automated, and most importantly, it's periodic. That's why it's called 'drip' not 'gusher'...duh. And, yes, the intent is to keep leads 'warm' and ... more

Marketing Automation

Marketing Automation Features

Carol Wolicki and 2 other people answered this question

Aug. 26, 2010

The Little Kid on the Ukulele Drove Me to SEARCH; What Drives Your Customers to Search for You?

Brent -- thanks for the thoughts. I think Michael's point about what drives search is still relevant. I don't think people just go browse content for no reason, even though the process may be as you describe. On the other hand, I agree that most ... more

Marketing Automation

Carol Wolicki and 2 other people answered this question

March 15, 2010

What is the best marketing technique for small business that budget $50/mon

Interesting question and probably more pertinent than a lot of people would think, based on a survey we did with Duquesne University's Small Business Development Center a few months ago.
One of the things the survey showed was how companies -- many of them small ... more

Retail Unique Gifts

Carol Wolicki recommends this comment by Ardath Albee

Feb. 12, 2010

Why do we continue to call them NEWSletters?

Hi Carol,
Great question. Perhaps the word "newsletter" is outdated and we should call them something else. No idea what at this moment. However, I'm seeing a lot of companies use them. A couple of tips for things I've seen increase their value for my clients' ... more

Carol Wolicki asked a question

Feb. 2, 2010

Do you use infographics to illustrate ideas?

Carol Wolicki and 4 other people answered this question

Dec. 16, 2009

What is the most important tip you'd give someone to improve their e-newsletter?

I promised to share the final article on newsletter tips with everyone. I compiled the tips for an article for the Ennect newsletter and I just posted it on the eMarketing blog. We called it "Marketers Sing the Praises of “R-E-S-P-E-C-T” to Improve eNewsletters."
Here ... more

Carol Wolicki recommends this comment by Parker Trewin

Dec. 14, 2009

What does Web 2.0 do to your marketing message?

I like Carol's answer about "listening". Because now more than ever we need to think about how this is adding value and benefiting our customers. If we fail here (and it starts with listening) then our customers will vote with their clicks. more

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