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Carolina Guisande

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10 points

Dec. 4, 2011

Carolina Guisande and 43 other people answered this question

When is it acceptable to "bend the truth" on one's resume?

I do believe the world is grey, yet I have never lied or embellished a resume. I talk about myself because I think that accepting to do this is a very personal choice, and it´s something that you must feel comfortable doing in the long ... more

Human Resources

Nov. 18, 2011

Carolina Guisande recommends this answer by Michael Damphousse

What is an example of an effective voice mail?

"Hi Sarah, this is Joe Blow from Acme... no need to call me back. I'll send you a quick email. If you could do me the courtesy of a reply I would appreciate it."
It sounds simple, but it works. No need for the prospect to ... more

Nov. 18, 2011

Carolina Guisande recommends this answer by Chris Selland

How can marketers start preparing for the inbound marketing trend?

Focus on developing quality content - what are your key messages? What is it about your product or service that your customers should most care about - why does what your company does matter? And start delivering that content - via your blog, and via ... more

Demand Generation

Nov. 18, 2011

Carolina Guisande and 2 other people answered this question at this roundtable

Simplifying Social Business: Social Marketing and PR ROI [11/9 @ 11 am]

What is an example of a company that understands and executes social media effectively?

I can't think of one specific example, but it is definitely a company that interacts and listens to its costumers. I see a lot of companies with Twitter accounts and Fan Pages on Facebook, yet they do not respond to their clients when they complain ... more

Customer Service

Nov. 14, 2011

Carolina Guisande recommends this answer by Alex Dail

What are the biggest do's and dont's when starting a new job?

Be a 100% there, and do your best for no other reason than its right. You can only do your best, research backs this up, if you are always striving for improved skill.
Results and recognition always take care of themselves. People will notice superior ... more

Human Resources

Career Development

Personal Branding

Sept. 29, 2011

Carolina Guisande is now following Dr Natalie Petouhoff and 2 other people

Sept. 22, 2011

Carolina Guisande and 2 other people commented on a roundtable

Selling with Integrity as a Competitive Advantage

What happens when you behave with integrity but your costumer doesn't? You might not make a deal with this client, but he may bad mouth your business anyway. more

Sales Management

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Customer Service

Email Marketing Campaign

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