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Carolyn Allen

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CEO,CFO,VP,Director, Solutions For Green

70 points

I help entrepreneurs and small business management plan green strategy - marketing, operations, product strategy, messaging, etc. With 30 years experience in marcom, and deep green and environmental business experience, I provide practical ideas for revenue, conservation and sustainable family and community balance.

WEB: B2B Editorial Site

Nov. 26, 2010

Carolyn Allen answered this question

Do Document Management systems help you go green?

Yes, document management can reduce paper, reduce storage space and furnishings, and make information more readily accessible -- and improve productivity.
Laptop and mobile computers also reduce energy compared to desktop computers -- having ready access to information, instructions and online learning can also improve ... more

Information Technology

Document Management

Document Management Solutions

Document Management System

Nov. 26, 2010

Carolyn Allen and 2 other people answered this question

How can I make my contact center more green?

Electronic storage of documents vs. paper-based files and binders is a savings in forests, as well as shelving costs, space allocated to tangible records, etc. You can also recycle electronic tapes for reuse and to purge them of data for security purposes.
Having healthful food and ... more

Customer Service

Information Technology

Contact Center Setup

Sept. 29, 2010

Carolyn Allen and 4 other people answered this question

How is Web 2.0 altering the customer service landscape?

Web 2.0 takes us into the world of "semantics", a focus on "meaning" and meaningful connections. It's still a mind twister... but Google and other technology providers are developing search and connection strategies that help sort and prioritize information. That will have a big impact ... more

Customer Service

Customer Support System

Sept. 17, 2010

Carolyn Allen and 1 other person answered this question

What green metrics help your business grow?

James, I like your comment, "Put a green checkbox into every decision and gradually your company will become more efficient completely painlessly, and you'll be green without effort."
Green is an attitude about "everything". We depend on the environment for all our life support, and therefore, ... more

Information Technology

Sept. 17, 2010

Carolyn Allen and 8 other people answered this question

Are CRM solutions living up to their promise?

I'm observing an interesting generational shift in "social-everything". Boomers didn't experience a lot of sharing in their era of education and training -- we were expected to be independent thinkers -- not collaborative. Social media tools such as Customer Relationship Management require a collaborative approach ... more

Sept. 17, 2010

Carolyn Allen and 3 other people answered this question

How can SCRM help companies better meet their customer's expectations?

SCRM can be a great research tool that asks customers for their input into product development. Identifying frustrations and solving them is at the heart of successful innovation and social CRM can be a great tool in refining the big itches from the minor itches ... more

Customer Expectations

Sept. 17, 2010

Carolyn Allen and 46 other people answered this question

Small Business Social Media: Does it even work?

Social media works best for social media companies -- large or small. It can drive some traffic to non-social media companies that excel and can attract positive reviews, etc. on social media sites. But most companies don't have a "raving fan club" who will write ... more

Small Business Consulting

Aug. 13, 2010

Carolyn Allen and 4 other people commented on a brief

F500 Handbook: How to Build a Fortune 500 Enterprise from Scratch (an intro)

From a woman's perspective... I agree with your key metrics for small biz success: innovation, speed to market. I'm concerned about the concept "A better strategy would involve something like “too many to fail”. Having a large number of smaller businesses participating in the market ... more

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