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Carolyn Nye

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Email Marketing Manager, USADATA

20 points

Carolyn is Email Marketing Manager for USAData, providing businesses with consulting, data and technology solutions. Previously she was Marketing Manager for S&S Worldwide a direct marketer of arts & crafts and educational supplies for over five years. She is responsible ...

Carolyn is Email Marketing Manager for USAData, providing businesses with consulting, data and technology solutions. Previously she was Marketing Manager for S&S Worldwide a direct marketer of arts & crafts and educational supplies for over five years. She is responsible for the planning and implementation of all internal email marketing programs and in addition provides consultative expertise to clients on email marketing campaigns. She is an email marketing contributor for Practical E commerce and the Email Guide, an occasional speaker and contributor at industry conferences, featured in trade articles and webinars.

Carolyn holds a BS in Marketing from Umass Dartmouth and currently pursuing an MBA in E Commerce and Global Marketing from the University of New Haven.

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July 5, 2011

Carolyn Nye and 13 other people answered this question

Would you purchase lists for targeted email campaigns?

Andrew is right- need clarification on the rent/buy aspect to truly answer this question but I'm going to assume we are talking about renting a list through a third party vendor in order to target potential new prospects. This- just like any other acquisition method ... more

Email Campaigns

Email Marketing

Marketing Automation

May 23, 2011

Carolyn Nye recommends this answer by Loren McDonald

Is it possible to add humor to your marketing mails?

Agree with Andrew - the use of humor can be very powerful, but it has to be consistent with your brand. One of our client's is Moosejaw - and their whole brand persona is built around engaging with their customers via humor.
Here is an article ... more

Email Marketing

Email Marketing Campaign

Email Marketing Content

April 20, 2011

Carolyn Nye and 4 other people answered this question

Welcome Emails.

Welcome emails need to be immediate and carry out any promises that were made to the subscriber (offer or promotion codes, coupons, etc) I have actually received welcome emails after starting to receive regular promotional emails and that just confuses the customers.
As George said ... more

Email Marketing

April 19, 2011

Carolyn Nye recommends this answer by Andrew Kordek

What are your best practices for aligning your email marketing and social media efforts?

First and foremost, I don't think "best practices" exist as of yet to integrate social media and email marketing. You might be saying what..that bald guy is crazy. Some people consider placing a FB or Twitter icon in their creative as a best practice. Some ... more

General Management

Email Marketing

April 14, 2011

Carolyn Nye and 6 other people answered this question

Email Expert Advice: How important is it?

In my mind you just simply cannot be an expert without the first hand experience really. I always respect the advice of someone who has had the experience both deploying their own email campaigns and acting in a consultative fashion for other companies. I really ... more

Email Marketing

April 7, 2011

Carolyn Nye is now following Dylan Boyd and 5 other people

April 5, 2011

Carolyn Nye recommends this answer by Remy Bergsma

Epsilon and other ESP's being hacked

Long term? I think the throwaway email addresses that Hotmail provides (email aliases, see http://ow.ly/4sE5h ) will start getting real popular. Also, people will start to dislike subscribing for newsletters, email alerts and offers with their personal address because they can get stolen, like this ... more

Information Technology

Email Marketing

April 4, 2011

Carolyn Nye recommends this answer by Imran Syed

What are the most effective methods for getting targets to open direct mail?

Direct Mail is making a comeback . . . distinction, personalization, and the ability to arouse curiosity. These are traits that an effective mailer piece needs to incorporate. Direct Mail isn’t simple sending a letter which is often construed as bills!
Distinction: Make it bulky! ... more

March 29, 2011

Carolyn Nye and 7 other people answered this question

I own a Small Business. I want to increase my prospects list.Can I have my ideas be fulfilled?

Take a look at who currently makes up your best customers and brainstorm ways to reach out to customers that share the same or similar profile. The key is finding potential customers that will find value in your product or service, and reaching them in ... more

March 25, 2011

Carolyn Nye and 3 other people answered this question

How can get my business to grow?

Agree with David- understanding your own value is really the first step. Communicating this value to potential new customers is the second step.
But assuming you've started this business you should be well aware of your value, so how do you find & communicate that ... more

March 24, 2011

Carolyn Nye and 9 other people answered this question

What is the best time of day to send emails?

@ Andrew- currently using Send Time Optimization via Silverpop and it is a great feature. It helps adjust as well for time differences across the country so people are getting & opening your email when they typically check their email despite when you originally sent ... more

Email Marketing

March 21, 2011

Carolyn Nye and 13 other people answered this question

Is direct marketing still working?

Yes, direct marketing is still working. The major difference now is businesses need to be smarter about targeting and reaching those customers- cannot simply role out a mass mailing and expect good results.
In addition I have to disagree that it has to be done ... more

Direct Marketing

March 8, 2011

Carolyn Nye answered this question

Email Marketing: Do you have an email purge strategy?

I build my 'purge' strategy into my contact strategy. Meaning I never just delete email addresses (unless they have changed their email, unsubscribed, etc) rather we just may not ever email them or email them less frequently. That being said I think it is very ... more

Email Acquisition

Email Marketing

March 4, 2011

Carolyn Nye and 11 other people answered this question

Email Marketing: What is the worst thing you have ever done in email marketing?

Good question- tough to answer. I've made a few accidental typos in emails, had links going to the wrong place or promoted a product by mistake that was out of stock. If I had to pick one probably using the 'Oops' subject line to entice ... more

Email Best Practices

Email Marketing

Feb. 23, 2011

Carolyn Nye and 7 other people answered this question

Email Marketing Best Practices: What are your 3 tips for increasing your email open rates?

Agree with Andrew, Kathy & Tyler. I'll add:
1. Implement effective triggered & transactional messages- they will have the highest open rates in your program.
2. Segment your file and send relevant messages based on active segments with subject lines that are specific to that audience. ... more

General Management

Feb. 18, 2011

Carolyn Nye and 1 other person answered this question

Do you monetize your transactional emails?

Yes! I think it's crucial to add tracking to every transactional email to trace back sales and revenue generated from these communications. People keep shipping & order confirmations longer than a traditional email and will click through and place follow up orders. I've seen orders ... more

Email Marketing

Lifecycle Email

Feb. 14, 2011

Carolyn Nye and 2 other people answered this question

List rental. List purchase. Which one is right and for what situation.

Agreed with Christopher. Purchasing lists just should never be done.
List Rental has it's place in a good email program and can be beneficial if thought through correctly and working with the right vendors. List rental is about aquisition of new customers and branding. Typically ... more

Jan. 19, 2011

Carolyn Nye and 4 other people answered this question

What organizations have the best email marketing programs and why?

Ever since becoming a parent- I have to vote for babycenter.com for the best email marketing program. Their emails are very personalized, (weekly updates specific to your baby's point in development)relevant and chock full of valuable content as well as co branding with sponsors and ... more

Email Archiving

Email Campaigns

Email Marketing

Jan. 10, 2011

Carolyn Nye and 3 other people answered this question

What are reactivation campaigns in terms of email marketing?

I would add one other thought: Pay attention to what you inactive customer is doing offline as well. Although they may not be responding directly to an email by clicking, they may be purchasing in other methods which that email may be impacting. Email is ... more

Email Marketing

Email Marketing Campaign

Email Marketing Tactics

Following 5 Topics

Direct Marketing

Email Marketing

Marketing Automation

Following 6 People

Followed by 8 People

Knowledgeable in 6 Topics

#68 of 234

Email Marketing

#87 of 273

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General Management

#724 of 1194

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