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Catherine (Cate) Houdek

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Sept. 16, 2011

Catherine (Cate) Houdek and 1 other person answered this question

Should video always go above the fold on your website/blog? Why?

Karen's answer made me think more about this topic. It's important to consider your target audience and it's probably most effective and more interesting to incorporate a rich variety of content. As to placement on the page/screen, you can always test and measure to see ... more

Online Marketing

Sept. 16, 2011

Catherine (Cate) Houdek and 2 other people answered this question

POLL: What's the most effective marketing channel for high quality B2B lead generation?

I think for me and for B2B clients and colleagues I have known, word of mouth and referrals are the most effective, high quality lead generators.
Is that too obvious???
Well, the marketing vehicles you mentioned (except telemarketing, at least not as I know of telemarketing) are ... more

Sept. 14, 2011

Catherine (Cate) Houdek and 8 other people answered this question

Is it an issue for businesses to have different personas on different social media channels?

Businesses are not schizophrenic enough already? ;-)
I think the issue would be mistrust and suspicion that might arise. If social media is about engaging more directly and honestly with people, communicating via different 'personas' could be perceived merely as more marketing for marketing's sake.
The differences ... more

Online Marketing

Sept. 9, 2011

Catherine (Cate) Houdek and 3 other people answered this question

What are some considerations to keep in mind when creating a content strategy?

I concur with all the above and would add something important - bandwidth and ownership.
Bandwidth - Who is going to do the work? Content marketing requires ongoing time and effort, social media are hungry outlets, requiring constant care and feeding. Managing content on just ... more

Content Marketing

Sept. 9, 2011

Catherine (Cate) Houdek and 3 other people answered this question

What are the biggest differences between B2B and B2C marketing?

@Matt, couldn't agree more, and I think one of the great benefits social media is having on B2B companies is the realization that individual people make the buying decisions, so finding more ways to connect 1:1 makes good biz sense. more

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