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Cathie Briggette

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Director of Marketing, NSK inc

10 points

I joined NSK Inc as an IT Associate in 1997. After furthering my education at Boston University, I moved into the Development Division in 2000 where I worked as a developer on multiple mission-critical projects — including several financial projects. In ...

I joined NSK Inc as an IT Associate in 1997. After furthering my education at Boston University, I moved into the Development Division in 2000 where I worked as a developer on multiple mission-critical projects — including several financial projects. In 2009 I was promoted to Marketing Director
I am responsible for the planning, development and implementation of all NSK Inc’s marketing strategies, marketing communications and public relations, both internally and externally.
Prior to NSK Inc, I was the Office Manager for the US Software Division of Objects 9000, a German-based software company. And prior to that I was the Marketing Director for Pelikan Pens.

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May 9, 2012

Cathie Briggette recommends this answer by E. James (Jim) Brennan

Are liberal arts degrees a waste of time if you want to enter the business world?

Nope. As Newman observed in his classic "The Idea of a University," liberal arts equip you to live your life intelligently; business or science degrees are the equivalent of vocational trade schools in modern times. While an MBA is about making a living, a BA ... more

Human Resources

Career Planning

Liberal Arts Degree

Jan. 31, 2012

Cathie Briggette is now following Meagen Eisenberg and 1 other person

Jan. 4, 2012

Cathie Briggette and 10 other people answered this question

What are your predictions for technology marketing in 2012?

I do too (Love these). Especially the Direct mail Comeback.... I get so little direct mail now, that when something does come through the mail I get excited. As for the mobile, I do not think for B2B will do as well as Craig thinks. ... more

Information Technology

Technology Marketing

Sept. 14, 2011

Cathie Briggette and 1 other person answered this question

What exactly is a "cloud" ? Can oracle's Exadata and Salesforce.com both be considered "clouds"?

I agree with Robert above. They really are both considered a type of cloud. We also have written a couple of blogs on what the cloud is and how it works: http://blog.nskinc.com/hybrid-clouds-the-best-of-both-worlds/ . There are so many different ways that a cloud can be used, ... more

Information Technology

Cloud and Virtualization Computing Integration.

Cloud Computing

Aug. 10, 2011

Cathie Briggette and 9 other people answered this question

What are the primary weaknesses, or Achilles heels, of cloud computing?

I totally agree that people should be concerned about Cloud Security. BUT there are so many different types of cloud arrays that are available, and they are available through different avenues. When purchasing any type of cloud array researching the vendor is the most important, ... more

Information Technology

Cloud Computing

Enterprise Software

Aug. 3, 2011

Cathie Briggette and 2 other people answered this question

Marketing posts on Friday: 55. Sales: 20. How come?

I don't know about other marketing departments, but now with the new social media for inbound marketing, I don't have enough time for anything other than non stop marketing. I won't say what I think the sales people are doing, because I don't have enough ... more

Aug. 3, 2011

Cathie Briggette and 5 other people answered this question

Have you used SWOT (strength, weakness, opportunity, threat) for planning?

Yes, it is a great way to start writing a business plan if you don't have one. A great way to figure out once a year how a department is doing or a product or a service too! It makes it easier to figure out ... more

Feb. 28, 2011

Cathie Briggette and 7 other people answered this question

Where do you network with other like-minded small business owners?

You should also look into the Chambers of Commerce in your area, they are always having networking events. more

Information Technology

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Cloud Computing Projects

Information Technology

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