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cathy brennan

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Director of Business Development, DataBanque

36 points

May 14, 2012

cathy brennan and 8 other people answered this question

What are some resources to learn more about online marketing for a novice?

Hi Shiyab! When I first jumped into the world of social media, I consulted a local entrepreneur whose business is helping newbies luck us to get into the water without drowning. I'm sure there are people like my friend Holly in your local area. You ... more

Online Marketing

March 26, 2012

cathy brennan and 8 other people answered this question

How do you use your LinkedIn account for networking and building relationships?

My networking partners and I regularly review one another's LInkedIn connections. We pick out one or two good prospects and then work together to make introductions for one another.
The introductions aren't always to prospective clients. There's also great value in helping to grow your ... more

Information Technology

March 22, 2012

cathy brennan is now following Ellen Valentine and 7 other people

March 19, 2012

cathy brennan and 15 other people answered this question at this roundtable

Social Media Tips and Tactics for Events [3/14 @ 1 pm]

How have you seen social media used at trade shows?

It seems as though the live feed broadcast on monitors throughout the venue is a great way to interact with attendees. Most people love to see their "name in lights," or, in this case, their @Twitter name! more

Feb. 27, 2012

cathy brennan recommends this answer by Matt Heinz

Should salespeople drive marketing, or should marketing drive sales? Who should be at the wheel?

What if you treated your annual marketing planning process as if it were a proposal to a customer?
Marketing doesn’t work for sales, but in many companies the primary “customer” for marketing is in fact the sales organization. So if that’s the case, it seems ... more

Feb. 27, 2012

cathy brennan and 4 other people answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [2/14 @ 11 am]

What are the most important metrics to track for marketing?

Our clients are all manufacturing companies. We try to get Marketing to start thinking about measuring the ROI on all of their marketing activities. In the end, if your Marketing programs are not producing results on the Sales side of the house, then how can ... more

Content Marketing

Jan. 19, 2012

cathy brennan recommends this answer by Alan Munroe

What are the top things 3-5 things that buyers should know about marketing automation?

If you are a first time buyer
1. make sure you have a system and process in place that works for you in a manual context /have something to automate
2. get your people aligned to the concept of data capture
3. get your people ... more

Demand Generation

Jan. 16, 2012

cathy brennan recommends this answer by Alan Munroe

What are the one or two significant changes you will make to your marketing plan in 2012?

It is not so much what I'll do for my marketing but what changes (many) I've made in the way I market and sell for my clients.
Here's one in relation to BizDev for start-ups
I have lost the notion of development for start-ups as ... more

Dec. 7, 2011

cathy brennan and 5 other people answered this question

How do you make your LinkedIn Tagline compelling? Share yours with us...

Thanks for this discussion @HRFishbowl! Compelled me to change my headline this very minute!

Human Resources

Information Technology

Nov. 22, 2011

cathy brennan and 20 other people answered this question

How do we improve collaboration between marketing and sales?

Yes she is! Makes my job very easy! LOL!

Demand Generation

Sales and Marketing Alignment

Nov. 16, 2011

cathy brennan recommends this answer by Ajay Khanna

Who's more influential?: A popular blogger with lots of Twitter followers or a Gartner analyst?

I think I would like to have technology discussion with industry analyst than lady Ga Ga. But I am sure she has a unique perspective on cloud computing and I'll be interested to listen :-) more

Influencer Marketing

Oct. 19, 2011

cathy brennan recommends this answer by Michael A Brown

Sales objections: what are the most common sales objections?

I'm the decision-maker but have to run this by my executive colleagues, my managers and staff, my wife's relatives, the cast of Glee, the entire adult population of Quebec, and the UN General Assembly. more

Objection Handling

Sales Objection

Aug. 31, 2011

cathy brennan answered this question

What are some creative ways to get the attention of decision makers in a B2B environment?

I have a very similar challenge to yours, Jim. Small company targeting very large players (manufacturing). Some things that are working for me:
1. Daily Tweet (at least one!). Make it good information or something humorous that your followers will appreciate and maybe even retweet!
2. Email ... more

B2B and Technical Marketing

B2B Best Practices

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