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Cece Salomon-Lee

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Principal, PR Meets Marketing

737 points

Cece Salomon-Lee has over 15 years experience building and implementing successful communications and marketing strategies for Fortune 500 and technology companies.

As founder and Principal of PR Meets Marketing, Cece has a unique ability to translate innovative technology into cohesive ...

Cece Salomon-Lee has over 15 years experience building and implementing successful communications and marketing strategies for Fortune 500 and technology companies.

As founder and Principal of PR Meets Marketing, Cece has a unique ability to translate innovative technology into cohesive and successful campaigns that cross from public relations to marketing. Quoted in the media and industry speaker, she is a recognized expert in public relations, customer communications, executive visibility, analyst relations, social media and virtual events. Her blog, PR Meets Marketing, is ranked on several prominent PR and marketing lists.

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WEB: PR Meets Marketing

Oct. 10, 2011

Cece Salomon-Lee answered this question

How do you manage multiple social media/networking sites?

Nancy, as a marketer, I try to set up a social profile on each major network to become familiar with the feature and functions. Since most of my clients are B2B, I pay particular attention to the social networks that I believe will best target ... more

Social Media Marketing

Sept. 14, 2011

Cece Salomon-Lee and 66 other people answered this question

POLL: You have 2 job offers: which criteria would ultimately sway your decision? (Pick one)

You always have the great answers Steve =) I think the third F, would be working with a mentor who can help shape and grow your career. Too many times, people are out for number one and no matter how much money or opportunities there ... more

Human Resources

Sept. 14, 2011

Cece Salomon-Lee answered this question

Has anyone distributed conference content on iTunes?

Thanks Diane. Was it difficutl to set up? It seems like all you need an account (personal or corporate?) and add an RSS feed to it, right? more

Aug. 1, 2011

Cece Salomon-Lee and 3 other people answered this question

Do you attend a brand's virtual event to decide if you'll attend their live event/trade show?

To add to Dennis' point, this is an area that requires more insight. We have heard anecdotal evidence, such as Cisco Live, regarding the power of virtual to give delegates a "taste" of the physical event in terms of content, speakers and other delegates.
In ... more

June 13, 2011

Cece Salomon-Lee answered this question

What are the best social networks/online communities related to virtual and hybrid events?

I thought this is a community only for ON24 customers? Am I incorrect? If so, is it a completely open community that would allow competitors to participate and share relevant information to the community? more

June 7, 2011

Cece Salomon-Lee and 1 other person answered this question

What is a press kit?

A press kit is a central resource that reporters, bloggers, and industry analysts can access for more information about your company, your product/services, and industry. This includes:
1) press releases
2) images of your executives, products, and customer implementations (if relevant)
3) infographics, videos and other rich media
4) ... more

Public Relations

May 19, 2011

Cece Salomon-Lee answered this question

How important are virtual trade shows for your business' prospecting and lead gen efforts?

I've found that the type and quality of sales prospects differs on several levels:
1) Audience: whether a physical or virtual event, the type of audience the event draws will always impact the quality of your prospect. While budgets may be increasing for travel to a ... more

Event Marketing

Lead Generation

May 2, 2011

Cece Salomon-Lee answered this question

Do you design your users' "personas" before or after surveying them?

Generally speaking, most organizations have a sense of their customer types or categories. I recommend creating a skeleton outline of these customer personas, refining the personas over time. This can be done via surveys, research about your industry, and information you gather each time you ... more

Customer Service

April 5, 2011

Cece Salomon-Lee and 4 other people answered this question

What is a "virtual event"?

Hi Chad,
You may also be interested in this blog posting that summarizes 19 definitions of a virtual event: http://thevirtualbuzz.com/2011/04/19-definitions-of-a-virtual-event/
Cece more

April 1, 2011

Cece Salomon-Lee asked a question

What strategies do you have to convert registrants into attendees for a virtual event?

Event Marketing

Focusmarketingrt

April 1, 2011

Cece Salomon-Lee asked a question

When, why and how should I use social media to promote my virtual event?

Event Marketing

Focusmarketingrt

April 1, 2011

Cece Salomon-Lee asked a question

How do you get partners (sponsors, speakers, exhibitors) to help promote your virtual event?

April 1, 2011

Cece Salomon-Lee asked a question

How far in advance should you begin marketing a virtual event?

April 1, 2011

Cece Salomon-Lee asked a question

Does marketing a physical event differ from marketing a virtual event? If so how? If not, why?

Event Marketing

Focusmarketingrt

April 1, 2011

Cece Salomon-Lee asked a question

How to you use content marketing to help drive people to a virtual event?

Content Marketing

Event Marketing

Focusmarketingrt

April 1, 2011

Cece Salomon-Lee asked a question

How have you leveraged SEO to market your virtual event?

Event Marketing

Focusmarketingrt

Online Marketing

April 1, 2011

Cece Salomon-Lee asked a question

How have you used public relations to drive awareness for a virtual event?

Event Marketing

Focusmarketingrt

Public Relations

April 1, 2011

Cece Salomon-Lee asked a question

Would you consider using teaser videos to promote a virtual event? Why or why not?

Event Marketing

Focusmarketingrt

April 1, 2011

Cece Salomon-Lee asked a question

What role does mobile marketing have in virtual events?

March 27, 2011

Cece Salomon-Lee and 1 other person answered this question

How will Groupon sustain business?

Hi Garrett, That does clarify your question. I would be interested in hearing what others have to say about Groupon's opportunities in light of what you stated. more

Business 2 Business

Sales & Business Development

March 18, 2011

Elizabeth Fairleigh selected a best answer for

What is PR's role in Lead Generation?

Lead Generation

Public Relations

March 16, 2011

Cece Salomon-Lee recommends this answer by Matt Rizzetta

What are some tips for writing a quality press release?

I think all of the above comments are on point, insightful and accurate.
I would also add that, if you're looking at this as a lead gen/sales vehicle (this is a whole other conversation in itself), I would consider issuing a social media release instead of ... more

March 4, 2011

Cece Salomon-Lee recommends this answer by Dan Pepper

What is the best way for a start up to get in front of Gartner?

This may be a trick question. Why? Based on a finger to the wind, the majority of startups in 2011 are seemingly B2C versus the B2B trend that we witnessed in 1990's and early 2000's. And if you are a B2C startup, save your time ... more

Information Technology

Analyst Relations

Following 7 Topics

Events and Trade Shows

Social Media Marketing

Virtual Event Strategy

Virtual Events Strategy

Following 3 People

Followed by 45 People

Knowledgeable in 45 Topics

#21 of 2755

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Virtual Trade Shows

#1 of 20

Events and Trade Shows

#1 of 36

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Information Technology

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Event Marketing

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Public Relations

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Social Media Sites

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General Management

#331 of 1194

Social Media Strategies

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Focus Interactive Summit

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User Experience

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Market Research

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Lead Generation

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Marketing Automation

#359 of 497

Demand Generation

#94 of 158

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Return on Investment

#26 of 44

Social Media Marketing

#244 of 313

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