Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

×

Chad White

Follow Following Unfollow

Research Director, Responsys

368 points

Chad White is the Research Director at Responsys, a global provider of on-demand email and cross-channel marketing solutions. The founder and author of the Retail Email Blog, Chad is an authority on email marketing strategies and trends in the retail industry. He is also an Email Insider columnist for MediaPost.

WEB: Retail Email Blog

April 5, 2012

Chad White recommends this answer by Jordie van Rijn

How can I make my welcome email more exciting?

I think that a welcome email can be made very exciting.
On the business-side it is exciting to see how welcome emails outperform all other “normal” newsletters by far a study by Experian showed they have:
* 4x more opens,
* 5x more clicks and ... more

Content Creation

March 29, 2012

Chad White recommends this answer by Remy Bergsma

If a potential employer asked for access to your personal email and social media accounts would you comply?

News: Facebook Takes a Stand Against Employers Who Request Passwords http://mashable.com/2012/03/23/facebook-responds-employers-passwords/

Human Resources

Hiring Practices

March 22, 2012

Chad White is now following Jim Ducharme and 15 other people

Feb. 6, 2012

Chad White recommends this answer by Steven Moody

What is the best and most cost effective way to email businesses without obtaining their permission?

David, check your premises. Do you need to email market to small businesses? Other things that may work just as well:
* writing useful guides for them and publishing on your blog (or itunes or amazon)
* Cold calling 20 prospects and asking them what ... more

Email Marketing

Jan. 25, 2012

Chad White recommends this answer by Stefan Eyram

What are the top 3 ways companies should segment their email lists?

As with many email marketing questions the answer to this one is "depends". It really depends on the industry the marketer is in, the audience(s) they are targeting and even the capabilities of their email technology (ESP). Once you determine these things it is easier ... more

Email Marketing

Jan. 10, 2012

Chad White and 3 other people answered this question at this roundtable

Improving Landing Page Conversion Rates [1/12 @ 1 pm]

What are the 2-3 things that every landing page MUST have?

The No. 1 thing that a landing page must have is continuity with the email, social message, etc. that preceded it. This is a fairly common problem with retailers' emails, where clicking on a product or call-to-action sometimes leads to a landing page where it's ... more

B2B Lead Generation

Conversion Rate

Nov. 10, 2011

Chad White and 5 other people answered this question

Is it smart to share customer success stories in your email newsletters?

Businesses are absolutely ravenous for case studies. They want to know other businesses are doing successfully and how they might do something similar. They don't want to take your word for it that a product or program is fantastic. When our Strategic Services team makes ... more

Customer Success

Email Marketing

Following 1 Topic

Email Marketing

Following 19 People

Followed by 22 People

Knowledgeable in 31 Topics

Email Marketing

#3 of 273

#93 of 2984

#3 of 234

Marketing Automation

#36 of 531

Email Marketing Campaigns

#4 of 52

#1 of 24

Email Marketing Tactics

#2 of 25

#2 of 24

#54 of 419

#15 of 49

Thought Leaders

#17 of 54

Marketing Analytics

#5 of 21

Revenue Performance Management

#10 of 31

Online Marketing

#72 of 360

#125 of 519

Hiring Practices

#7 of 39

#12 of 48

Social Networking

#26 of 125

Human Resources

#468 of 1481

Email Deliverability

#13 of 26

Content Creation

#21 of 84

#48 of 111

#44 of 129

#22 of 31

#24 of 34

Marketing Funnel

#25 of 34

Email Marketing Campaign

#24 of 50

Email Marketing Strategies

#36 of 51

#132 of 201

#998 of 1429

#1512 of 2156