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Chandrashekhar Lankeshwar

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Content Developer

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May 25, 2011

Chandrashekhar Lankeshwar recommends this answer by Ellen Bristol

Do sales people need a killer instinct to succeed?

Gag, no!!!!! I really HATE the "killer instinct" mythology. Excuse me, I have to go wash out my brain for a minute.
There, that's better. "Killer instinct" to me stands for "Buy from me or I'll kill you!" and other, similar adversarial sales approaches that ... more

Sales Performance

May 25, 2011

Chandrashekhar Lankeshwar is now following Meenakshi Chaudhary and 20 other people

May 18, 2011

Chandrashekhar Lankeshwar recommends this answer by Richard Fouts

What is Transaction Marketing?

Transaction marketers are product-driven. They focus on the sale, the deal, the ringing of the cash register, or the signing of the purchase order. Hence, they tend to market all around the product and its features and benefits in the hope of hastening the final ... more

Transaction Marketing

May 18, 2011

Chandrashekhar Lankeshwar recommends this answer by Luke Glasner

What strategies can you recommend for enhancing performance of email marketing campaigns?

If you want to increase the performance of your email campaigns, then relevance is the key to success. Dan already had some good suggestions above, but to take it to the next level you need to not only follow his suggestions, but first SEGMENT your ... more

General Management

Email Campaigns

May 16, 2011

Chandrashekhar Lankeshwar recommends this answer by Andrew Kordek

What are your best practices for aligning your email marketing and social media efforts?

First and foremost, I don't think "best practices" exist as of yet to integrate social media and email marketing. You might be saying what..that bald guy is crazy. Some people consider placing a FB or Twitter icon in their creative as a best practice. Some ... more

General Management

Email Marketing

May 16, 2011

Chandrashekhar Lankeshwar recommends this answer by Andrew Kordek

How many opt-ins do I need to start an email program?

Mike,
First and foremost, I completely disagree with Dan's idea on sending an email out to your LinkedIn contacts. Yes, they are your LinkedIn contacts, but they did not become a contact of yours and give you permission to send them an email to ask for ... more

Email Marketing

May 16, 2011

Chandrashekhar Lankeshwar recommends this answer by Courtney Hunt

When blogging, what's more important to you: tweets or comments?

I'm going to reframe this slightly, from "tweets" to "shares" and say that shares are more important than comments. My blog posts tend to be targeted to social media rookies and are educational and informational in nature. Even if they weren't, the realitiy is that ... more

Content Marketing

Online Marketing

May 16, 2011

Chandrashekhar Lankeshwar recommends this answer by Kristin Hambelton

What are the first things that you should do when you implement a marketing automation system?

When implementing a marketing automation system, just like with any other major business decision, it’s important to first put yourself in your customers’ shoes. How would they like to be marketed to? What sort of expectations do they have in terms of personalization and targeting? ... more

May 16, 2011

Chandrashekhar Lankeshwar recommends this answer by Justin England

How can sales help with making marketing automation work?

Cliff is right on in terms of sales helping to define an MQL. They can also help by:
1. Helping to define and refine lead scoring models
2. Give feedback on what kind of data they want synced into their CRM (their data in their sections and ... more

Marketing Automation

May 16, 2011

Chandrashekhar Lankeshwar recommends this answer by Ardath Albee

What are the top 3 most important components of an effective lead nurturing campaign?

If I have to summarize with 3, my picks are:
1. Segmentation - relevance depends on sharing the right message and content with the right people, at the right time, based on their stage in the buying process.
2. Content - without contagious content and an engaging ... more

Marketing Automation

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