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Charles Miller
Director, Digital Care and Social Media Strategy,
DIRECTV
30 points
A leading Social Media practitioner, speaker and panelist, Charles has advised CMOs. CIOs, and CTOs on Social Media best practices, sCRM, and customer communities nationally. Within DIRECTV he has influenced and helped employ Social Media use throughout the enterprise including ...
A leading Social Media practitioner, speaker and panelist, Charles has advised CMOs. CIOs, and CTOs on Social Media best practices, sCRM, and customer communities nationally. Within DIRECTV he has influenced and helped employ Social Media use throughout the enterprise including advising PR, Marketing, Engineering, Research, Field Services and Mobile Advanced Services. His operations team is both U.S. and internationally based with overseas travel to Manila, Hong Kong, London, Paris and Rome.
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Part of this might depend on how you define mentions and what is contained within a retweet.
I see four distinct categories of these:
@ mentions
Brand mentions
Standard Retweets
Trackable Retweets
With two variations for each:
Active voice
Passive voice
@mention
Often an example of direct engagement where reaching out to a ... more