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charlie Shafton

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Manager Demand Generation

60 points

Nov. 18, 2011

charlie Shafton is now following Robert Keahey and 7 other people

Nov. 17, 2011

charlie Shafton answered this question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

What are the best examples you have seen of firms tying their online social media activities with offline engagement activities?

Diana,
There is an great case study @ http://www.omniture.com/offer/1214?cms_site_lang=1&s_osc=39113&&s_iid=38563&c...
This is about how Virgin America turned fans into flyers.
Hope this helps.
Charlie more

Nov. 17, 2011

charlie Shafton and 1 other person answered this question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

How about a non-celebrity but someone who is bulding a personal brand as an expert in their field?

Thanks Christina, I will have to spend more time checking his activity out.

Nov. 17, 2011

charlie Shafton asked a question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

Should different metrics be used in B2B vs B2C tactics?

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