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Cheryl Ann Lowitzer

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Director of Training & Development, Inada Massage Chairs

32 points

Nov. 17, 2011

Cheryl Ann Lowitzer recommends this answer by Michael Damphousse

What is an example of an effective voice mail?

"Hi Sarah, this is Joe Blow from Acme... no need to call me back. I'll send you a quick email. If you could do me the courtesy of a reply I would appreciate it."
It sounds simple, but it works. No need for the prospect to ... more

Nov. 17, 2011

Cheryl Ann Lowitzer asked a question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

Does anyone have specific examples of tangible business outcome, result (sale/cust issue resolved, etc) from Twitter engagement?

Nov. 17, 2011

Cheryl Ann Lowitzer asked a question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

Any thoughts on the minimum amount of time/effort is required to commit to Social Media in terms of staffing?

Nov. 17, 2011

Cheryl Ann Lowitzer asked a question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

I agree. Social media is a means... organization must pre-define the end (objective) as part of overall marketing & customer engagement strategy.

Sept. 19, 2011

Cheryl Ann Lowitzer recommends this answer by Janell Zeug

Do you use a Blackberry, Iphone, Ipad or some other device to take notes while on a sales call?

I think it depends on the meeting and the audience. In a one-on-one meeting with a customer, it may be inappropriate - as Ken pointed out - they may assume you're not giving them your full attention. However, with a vendor, they may appreciate the ... more

Sept. 14, 2011

Cheryl Ann Lowitzer and 66 other people answered this question

POLL: You have 2 job offers: which criteria would ultimately sway your decision? (Pick one)

@Steve: Absolutely spot on target response (as measured by my own experience: corporate careercorporate refugeeentrepreneur w/ very expensive "hobby"newest member of ab-fab team selling product I absolutely LOVE!). As e.e. cummings suggests: "it takes a lot of courage to grow up and be who you ... more

Human Resources

Sept. 6, 2011

Cheryl Ann Lowitzer recommends this answer by Jeff Molander

How do you decide what kind of content to post on each social platform: LinkedIn? Facebook? Twitter?

1) Attention is not the goal; rather, it should be solving a customer's problem in ways that allow them to identify themselves as leads/prospective buyers... all while feeling as if they're solving their problem through your gesture (content that solves a problem).
2) Observe what customers/prospects ... more

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