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Chester Bullock

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eMarketing Specialist, AAA

60 points

WEB: My Photography

March 31, 2011

Chester Bullock recommends this answer by Jordie van Rijn

Welcome email vs. Welcome Series.

Loren makes a good case, the name welcome series might not be the best description. I'm onboard for the name onboarding, it sounds better.
The best question to ask is: what sets this group of recipients apart in terms of goals and profile from the rest ... more

Email Marketing

Email Relevancy

March 10, 2011

Chester Bullock recommends this answer by Dan Pepper

What is the worst resume that you have seen and why was it so bad?

Any resume / CV that indicates the individual was a "Principle" in a services company - often multiple times and over a span of years!!! Could never get past that one and happens with great frequency. In fact, a search on LinkedIn just yielded these ... more

Human Resources

Career Development

March 10, 2011

Chester Bullock recommends this answer by Dan Pepper

As a attendee, what is a successful live event (eg trade show, conference etc) for you?

Access to Internet and Power - At the recent LAUNCH Conference in San Francisco, the host, Jason Calacanis, said that he "spent $100,000 running Ethernet cables and power strips" for the 500 or so attendees seated at conference tables. There was also Wifi for mobile ... more

March 9, 2011

Chester Bullock recommends this answer by Andrew Kordek

Email Marketing: What is the worst thing you have ever done in email marketing?

Nice. A loooong time ago..and I mean a long time ago, we had an in-house system that sent email. It was behind the company firewall and I heard thru the grapevine that it should not have. However, I sent an email campaign out to 60,000 ... more

Email Best Practices

Email Marketing

March 7, 2011

Chester Bullock and 16 other people answered this question

Attention busy professionals, What makes you want to spend valuable time on social sites like Focus?

I find the networking to be valuable. I am crazy busy, but I have to step away from that stuff for a break, and coming to places like this makes for a nice break. It'll also help me get to know more people for the ... more

General Management

Social Media Sites

March 7, 2011

Chester Bullock recommends this answer by Jeremy Pepper

What are your tips for effectively working from home?

They seem simplistic but they are important (at least to me).
1. Actually get up and get dressed like you are heading to an office.
2. Have a dedicated area to work, one that is only for work.
3. Get out in the morning to get a coffee; ... more

General Management

Stay at Home Mom

Work from Home Business

March 7, 2011

Chester Bullock answered this question

How much of a role does social media play in your collaboration efforts at your company?

We are starting to leverage Yammer internally with great success. This is after we tried other platforms like a private Facebook group, PHPBB and other tools that never gained traction. I would HIGHLY recommend Yammer, especially if you have execs that really want to go ... more

Information Technology

March 7, 2011

Chester Bullock recommends this answer by Alan Berkson

What is one feature of modern websites that you think should be abolished?

No auto-play on audio. A website should never make sound unless/until I tell it to do so. more

March 4, 2011

Chester Bullock and 2 other people answered this question

How can HR departments implement a social media strategy? What are the advantages/disadvantages?

I think Jay and Amber cover this really well in The Now Revolution...

Human Resources

HR Best Practices

March 4, 2011

Chester Bullock asked a question

Do you sidestep questions on Focus or Quora because they have been discussed to death?

March 4, 2011

Chester Bullock is now following Anna Smith and 2 other people

March 4, 2011

Chester Bullock and 18 other people answered this question

What professional thank you gifts do you actually enjoy receiving?

Food is generally good, but I like useful things too. I have a ton of travel mugs, don't need any more of those. iPads are good of course. :) more

Relationship Building

March 3, 2011

Chester Bullock recommends this answer by Justin Flitter

What are the most important social media sites to have a business presence on?

Well there are two ways to answer this question.
Option A: Listen across the interwebs and engage your audience where ever they are. If they are talking about your brand on linkedin, thats where you need to be. If its in reddit then you should ... more

March 3, 2011

Chester Bullock and 3 other people answered this question

Define email expert for me?

Someone who has been there, done that, and is willing to share their learnings.

Email Marketing

March 3, 2011

Chester Bullock answered this question

What is the one question in email marketing you would loved answered?

When will we be able to stop using old school HTML techniques and start leveraging CSS? DreamWeaver is the anti-christ for email design. more

Focusmarketingrt

March 3, 2011

Chester Bullock recommends this answer by Wayne Kernochan

Do you think Facebook will end the era of Email? What makes Mark Zuckerberg think like that?

I have been designing and then using email for 30 years. There is no era of email. Zuckerberg, with Facebook or without it, won't come close to ending use of email, whatever you call it. What makes him talk like that? He is a very ... more

Mark Zuckerberg

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