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Chiara Mancardi

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Associate, B-management

156 points

Highly creative and self-motivated, with international marketing & project management experience in B2B services, e-commerce and consumer durables sectors.
Curious by nature and eager to experiment and learn, armed with an entrepreunerial fiber, at ease in both SMEs and larger global ...

Highly creative and self-motivated, with international marketing & project management experience in B2B services, e-commerce and consumer durables sectors.
Curious by nature and eager to experiment and learn, armed with an entrepreunerial fiber, at ease in both SMEs and larger global corporations.
Action and results oriented, reliable team member committed to success, with excellent analytical and organisational skills.

Specialties:
Marketing & product management, both offline and web-based.
Recruitment and selection, business development.

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WEB: B-management

Chiara Mancardi recommends this answer by Brian Chamberlain

Nov. 9, 2011

What do you consider as the top 5 needs of small businesses today?

Small businesses are exposed to a much higher percentage of personal financial risk for the owners. Generally, they are playing less with the banks money, and more with their own. When that is not the case, they are usually still at personal risk on the ... more

Chiara Mancardi and 2 other people answered this question

Oct. 26, 2011

What are the key questions you will consider while doing a market search for your product?

Hi Chris, I consider a locking factor any true or perceived element of the offer/ product/service such that your clients will have difficulties switching to alternatives: cost, effort, technical constraints, required developments, quality of service, timely delivery, etc...
A good example of a locking factor ... more

Chiara Mancardi recommends this answer by Michael Gaspar

Oct. 24, 2011

In today's economy, would you quit a job that is negatively stressful?

In an ideal situation, I completely and utterly agree, Andrew. I would also encourage the reinvention process and taking accountability for one's own happiness. I think often we adhere to the expectations of our job title/description but not our own; sometimes resulting in a "slump" ... more

Company Culture

Chiara Mancardi and 3 other people answered this question

Oct. 24, 2011

Coffee at work: how many cups of coffee do you drink at work each day?

way too many is my honest anwer.I have recently realised.
My experience so far with coffee is that funnily enough it's no logner a once in a while pleasure, but has become a "need", under the false belief that until the first coffee i cannot ... more

Human Resources

Chiara Mancardi recommends this answer by Cyndy Trivella

Oct. 21, 2011

Is succession planning only for executives only?

Good question Caty. First, succession planning should be a set initiative within every organization, which unfortunately is often times not.
Succession planning can take on many forms depending on the position/s being considered. Historically, succession planning has been only considered for executive-level positions and not ... more

General Management

Human Resources

Chiara Mancardi and 16 other people answered this question

Oct. 10, 2011

Which industries are ripest for disruption?

Publishing, Telecoms & Media
Healthcare
Financial Services
Retail banking
Public Institutions

Information Technology

Disruptive Technology

Chiara Mancardi and 25 other people answered this question

Oct. 6, 2011

As a manager, what drives you the most crazy about running a meeting?

we have say here in our offices that goes "the absent are always wrong", which means that if they're late, they will have to catch the train running, if they don't show up, decisions will be taken without them, and they are not prepared, too ... more

Human Resources

Chiara Mancardi recommends this answer by Phil Donaldson

Oct. 5, 2011

Why is it so important to tell a story with your content marketing?

Great responses, guys. Yes, we are talking to human beings and we do appreciated stories. As we tell stories and anecdotes, we tend to wear a more relaxed attitude. We ourselves become more open and genuine as people see more of our core personality.
Our ... more

Content Marketing

Marketing Strategies

Chiara Mancardi and 6 other people answered this question

Oct. 5, 2011

Can you teach a manager to be a good employee developer or does it have to be in their DNA?

agree with all except that if there is no natural interest/ inclination it will be difficult for the person to develop the skill and keep "exercising/ training" at the science of being a good people developper. To be a good people developper it requires to ... more

General Management

Human Resources

Employee Development

Chiara Mancardi and 14 other people answered this question

Sept. 28, 2011

POLL: Personality Tests should be used to evaluate candidates in the hiring process (Pick YES or NO)

OK, fair point, when you're talking about mass recruitments of specific profiles where by indeed specific personality traits will make the person succeed or not. more

Human Resources

Employee Assessment

Chiara Mancardi and 31 other people answered this question

Sept. 21, 2011

If you can't give an employee a raise, what are other ways to reward them?

According to recent research on the matter, personal treats, either related to job content or professional development or to personal passions, interests and hobbies are considered more relevant and engaging than a pay raise.
Look at it this way: do you prefer to be considered and ... more

Human Resources

Employee Engagement

Chiara Mancardi and 66 other people answered this question

Sept. 19, 2011

POLL: You have 2 job offers: which criteria would ultimately sway your decision? (Pick one)

B AND E in combination, impossible to have B only and not realistic to decide based on E only either. more

Human Resources

Chiara Mancardi and 5 other people answered this question

July 27, 2011

POLL: How many companies are you a 'fan' of on Facebook?

"B", infact only 1, my previous employer! and that's just because it allows me to keep in touch with them, and participate remotly to their company life beyond the pure "corporate linkedin window", being that one (actually the individuals within it) almost like my second ... more

Facebook Fan Page

Chiara Mancardi and 18 other people answered this question

July 7, 2011

How can I tell if I'm a micromanager?

.... and when you can't sleep at night because you don't know how your people got to their results instead of celebrating their results more

General Management

Human Resources

Chiara Mancardi and 2 other people answered this question

July 7, 2011

Hiring Managers: do you still care about cover letters? Why/Why not?

I do appreciate cover letters because they somehow reveal a lot in the way the candidates thinks about his/her suitability, motivations, ... It also gives an idea of the "style" of the candidate. I believe a good cover letter should contain: a short bio of ... more

Human Resources

Career Development

Chiara Mancardi and 10 other people answered this question

July 6, 2011

Are organizations placing enough emphasis on succession planning?

Interesting question.
My feeling is that many companies claim to be doing so and to have in place such plans that any employee is associated to well identified potential successor, however the reality proves very different.
Also most often such plans are limited to the ... more

General Management

Human Resources

Succession Planning

Chiara Mancardi and 8 other people answered this question

June 14, 2011

Is it necessary to have a career mentor?

Hi Caty, necessary not, adviseable most certainly, especially if no formal "mentorship" program is in place.
Ideally one should have several mentors, one inside the company, preferably not your direct superior, and one outside the company, to give you a better view on who you are ... more

Human Resources

Career Development

Chiara Mancardi and 10 other people answered this question

June 10, 2011

What are your tips for giving constructive feedback?

All of the above being valid, I would add:
Concrete examples and sincere explanations as to the WHY(s) something needs change.
Separate the content from the form and identify with the person giving or receiving feedback whether it is one or the other or a combination of ... more

General Management

Human Resources

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