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Chris Frank

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Marketing Director, TreeHouse Interactive

141 points

Professional with over a dozen years of marketing, communication, documentation, and training experience in the software industry.

Experienced in the following software verticals:
• Demand Generation/Marketing Automation
• Partner Relationship Management
• Sales Force Automation
• Multi-Channel eCommerce
• EDI
• Point of Sale
• Reservations ...

Professional with over a dozen years of marketing, communication, documentation, and training experience in the software industry.

Experienced in the following software verticals:
• Demand Generation/Marketing Automation
• Partner Relationship Management
• Sales Force Automation
• Multi-Channel eCommerce
• EDI
• Point of Sale
• Reservations
• Accounting

Specialties
Demand generation, marketing automation, email marketing, product management, webinars, marketing communication, marketing collateral, online advertising, training, technical writing, team creation and management, process mapping, and eCommerce.

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WEB: Blog

May 1, 2012

Chris Frank and 5 other people answered this question

Does anyone still care about Klout?

It's an indicator. One component in an overall evaluation of what you are or are not doing as a marketer.
Having said that, I balance it with my score here: http://klouchebag.com/ more

April 26, 2012

Chris Frank and 6 other people answered this question

How can a small business effectively utilize Twitter for advertising?

Some good answers here. Really the amount you can syndicate promotions to Twitter and other social media channels depends on your industry, sales model and the relationships you've built in those channels.
You have to listen, converse, create personal connections, and provide valuable information to ... more

April 26, 2012

Chris Frank and 2 other people answered this question

What exactly is marketing attribution?

Catherine, I've heard the term "campaign attribution" used extensively, but not marketing attribution. Our customers use that to identify which campaigns are producing leads, generating revenue, etc. Might be what you are getting at. What's the context? more

Marketing Attribution

April 19, 2012

Chris Frank and 3 other people answered this question

How do you extend marketing automation to benefit channel partners?

This topic needs an update for sure. You can create campaign-in-a-box or event-in-a-box type partner initiatives using marketing automation. Not hard to do and integrate into your partner portal. Some more things we're seeing: Automatic co-branding and delivery of collateral to partners and syndication of ... more

Channel Marketing

Demand Generation

April 19, 2012

Chris Frank is now following Craig Rosenberg

April 19, 2012

Chris Frank and 2 other people answered this question at this roundtable

Retargeting Best Practices for B2B [4/5 @ 11 am]

I get served B2B ads on random websites, I notice them which is good, but does that convert?

If you're using a marketing automation platform, you should be able to see which conversions are coming from which ads. In this case, I think you're talking about what I call remarketing ads. Really, all conversions sources, whether they be banner ads, contextual ads, social ... more

Demand Generation

Marketing Automation

April 19, 2012

Chris Frank answered this question

Have you seen any cool, unique, or creative approaches to email list segmentation used by e-commerce retailers?

Yes. Starting to see more and more integration between marketing automation and ecommerce packages. So, really talking about identifying what products are purchased, sharing that information with a marketing automation system, then automating timed communication for more intelligent upsell and cross-sell promotions. Information is then ... more

Email Marketing

Email Marketing Strategies

Email Marketing Tactics

April 19, 2012

Chris Frank and 2 other people answered this question at this roundtable

Cutting Edge Content Marketing Strategies [5/1 @ 1 pm]

How are you organizing your content pipeline? Do most organizations even have one?

I like the last paragraph in Taylor's response on information being relayed vs. delivery methodology determining content place in your buyer nurturing. Most companies I work with start simple by reusing relevant blog/webinar/sales collateral and build their library out from there. Some content delivery methodologies ... more

Information Technology

Feb. 14, 2012

Chris Frank asked a question at this roundtable

Social Media and Content Marketing For Business Q&A [2/14 @ 11 am]

What content type or buying cycle phase of content are markers gating and what technology/process are they using to reduce conversion friction?

Content Marketing

Jan. 20, 2012

Chris Frank recommends this answer by Craig Rosenberg

Given that drip marketing and nurturing is at the forefront at organizations, do salespeople need to be pushy? Prospects are raising their hand.

There is this conflict brewing being driven by the marketing blogo-media that somehow marketing will "handle everything" until the end when the buyer walks in the store and wants to buy your solution. Under this scenario dreamers feel like they can have this "never-never land" ... more

Future Selling Institute

Sept. 21, 2011

Chris Frank answered this question at this roundtable

The Eloqua IPO and What it Means to the Marketing Automation Industry [9/15 @ 1 pm]

Marketing automation vendors such as Eloqua are primarily email-centric, but what about social?

Short answer... yes. Social media and content marketing are two of the most under developed areas in marketing automation right now. But, I think you just have to look at recent announcements, particularly those at Dreamforce, to realize where the market is going.
As much ... more

July 20, 2011

Chris Frank recommends this answer by Christie Clemens

Why did you choose your particular marketing automation vendor?

I’ve used TreeHouse Interactive’s Marketing View system at three companies now. Very impressed with their ability to help me execute campaigns quickly—even the complex ones. At two of the companies we integrated it with CRM systems. It has some very high-end features for gathering information, ... more

Marketing & Sales

Marketing Automation

Marketing Automation Features

July 8, 2011

Chris Frank and 6 other people answered this question at this roundtable

The Key to Sales and Marketing Alignment [7/14 @ 9 am]

Can sales and marketing alignment happen if the CEO isn't involved?

I think this alignment can happen without CEO involvement, but in practice it rarely does because of egos involved and the work it takes to get there.
From a CEO perspective, the best thing I think you can do without diving into the weeds is ... more

B2B Marketing Week

Following 6 Topics

Channel Development

Channel Marketing

Channel Partner Management

Lead Management

Marketing Automation

Following 1 Person

Followed by 7 People

Knowledgeable in 37 Topics

#218 of 2984

Marketing Automation

#72 of 531

#322 of 2156

Demand Generation

#33 of 185

#55 of 206

Lead Management

#54 of 261

#46 of 233

Content Marketing

#76 of 294

Information Technology

#582 of 2263

Email Marketing Tactics

#12 of 25

#14 of 26

Future Selling Institute

#15 of 29

#20 of 39

Email Marketing Strategies

#18 of 51

#29 of 100

#46 of 115

#47 of 120

#83 of 201

#95 of 220

Email Marketing

#106 of 273

#103 of 290

Social Business

#122 of 386

#123 of 443

Sales Management

#162 of 522

#30 of 50

B2B Marketing Week

#25 of 54

Sales and Marketing Alignment

#52 of 135

Lead Generation

#95 of 250

#245 of 519

Social Media Stategy

#17 of 35

#34 of 75

#52 of 99

#87 of 180

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