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Chris Rechtsteiner

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Co-Founder, Page Foundry, Inc.

88 points

Chris Rechtsteiner and 7 other people answered this question

April 19, 2011

What do you think of emails that are triggered as a result of your browse behavior?

Echoing the previous answers, frequency is really the key. The challenge is that acceptable frequency varies by individual. In some instances a daily update is more than warranted. In others, weekly or monthly may be appropriate if there isn't enough change to warrant that level ... more

Email Marketing

Re-marketing Emails

Chris Rechtsteiner and 6 other people answered this question

April 19, 2011

What are your best practices for aligning your email marketing and social media efforts?

Consistency is the best practice. While testing is critical to long-term success in any marketing efforts / operations, a key will be making sure both audiences (email and social) are "getting some love" from your efforts. The fastest way to alienate a constituency is to ... more

General Management

Email Marketing

Chris Rechtsteiner and 6 other people answered this question

April 19, 2011

What are your best practices for building your brand in the age of social media?

The key is to be ubiquitous and responsive. There is little to no chance that your brand will be interacting with customers on only one platform (e.g. Facebook).
Expect to need to pay attention to Twitter, Facebook, Foursquare, Yelp, Gowala, Quora and a number of ... more

Chris Rechtsteiner recommends this answer by Adrian Swinscoe

March 1, 2011

What kind of loyalty programs can small and medium sized businesses easily implement?

Hi Shannon,
One of the very simple things that I have found to be the most effective in promoting and developing loyalty in the SME sector is to put in place a programme of contacting the customer on a regular basis and arranging to go and ... more

Loyalty Program

Small and Mediium Sized Business

Chris Rechtsteiner and 6 other people answered this question

March 1, 2011

How do you boost CRM end-user adoption rates?

The simplest way to engage people with CRM is to set compensation and progress objectives as dependent upon their status in your CRM solution.
A simple example is, "you won't be paid on a deal that isn't in the CRM solution".
It sounds harsh, but this is ... more

Customer Service

Chris Rechtsteiner and 5 other people answered this question

March 1, 2011

What are your tips for Buyer Persona development?

From personal experience, the fundamental key to developing buyer persona's is primary (feet on the street) research.
While you can establish and ground the basics in generally available demographic research (gender, age, income range, locality, purchase range, etc.), there is no way to really get ... more

Buyer Persona Development

Content Marketing

Sales Enablement

Chris Rechtsteiner recommends this answer by Nikola Strahija

Feb. 25, 2011

Why will Amazon's app store challenge Google and Apple?

The biggest reason is that Amazon has a broad "shopper" audience. Also Amazon will probably publish more apps than Apple or it will publish apps that aren't allowed on Apple's App stroe. more

Information Technology

Chris Rechtsteiner and 4 other people answered this question

Feb. 24, 2011

How will the unveiling of iPad 2 affect the tablet industry, specifically for Motorola & Dell?

Sometimes speed to market is a blessing. Other times it's a curse. In the case of the Xoom, it is my opinion that the decision to beat the iPad2 to market was a mistake. Instead of shining, the device is taking shots from all angles ... more

Information Technology

Chris Rechtsteiner and 6 other people answered this question

Sept. 18, 2010

Tips before starting a lead nurturing program?

Assuming this is a b2b opportunity, I would ask one simple question: What can you give to your 'lead list' each day / week / month that will help them do their job better?
Once you can answer this question, you have everything you need to ... more

Lead Generation

Chris Rechtsteiner and 2 other people answered this question

Sept. 14, 2010

How to/should we use "Social Media" for lead generation

What do you have to offer to your audience? What types of information, tools, wisdom, connections, etc. can you provide on a daily / weekly / monthly basis that will help your audience be successful?
Once you can answer that question, you have the 'content' necessary ... more

Chris Rechtsteiner and 11 other people answered this question

Aug. 27, 2010

Is search engine submission "worth it"???

It takes about 3 minutes each to really register your site with the search engines that matter (Google, Yahoo!, Bing). I would absolutely invest that 10 minutes. more

Online Marketing

Search Engine Submission

Chris Rechtsteiner recommends this answer by Kirsty Lee

July 19, 2010

Where do you prefer to get your news?

I subscribe to several mailing lists (TDWI, IT toolbox, Jeff Kaplan...) and RSS feeds. Those are the places that we get ideas for our blog (available at http://businessintelligence.me/blog/ ). Twitter is another excellent source of up-to-date information if you are following the right people. Also ... more

Information Technology

Business Intelligence

Chris Rechtsteiner and 8 other people answered this question

June 25, 2010

what are 3 things I need to know before launching a large email campaign?

Send only to those who have double-opted in.
Send only to those who have expressed direct and clear interest in the topic at hand.
Be absolutely certain that the opt-out functionality works the first time a subscriber uses it. more

Email Marketing

Marketing Automation

Chris Rechtsteiner and 3 other people answered this question

June 25, 2010

Need to do some article marketing automation.

The key to coverage is developing relationships that are mutually beneficial. You are undoubtedly a strong source of information for publications in your sector. Reach out to them with key questions about the sector to engage the discussion and be a quality resource in their ... more

Marketing Automation

Chris Rechtsteiner and 6 other people answered this question

June 24, 2010

White papers: What is the state of white papers in b2b marketing?

I tend to agree with Mr. Selland. There is a sea of white paper content available to the b2b buyer. Being able to find something of value is increasingly difficult.
Simply put, just because you can write a white paper doesn't mean you should.
If you can ... more

Chris Rechtsteiner and 2 other people answered this question

June 23, 2010

How best to make telework work?

Having been a member of global teams and a manager of global teams for the past 15+ years, there is no avoiding telework in today's business environment.
Rather than fret about how and why to make it work, arm your team with the best possible ... more

Chris Rechtsteiner and 2 other people answered this question

June 23, 2010

Tablets vs. Netbooks. Forrester released a report that said by 2012 Tablets would outsell Netbooks

The challenge of tablets making it squarely into the business world is a function of device and data security merged with application compatibility. I've been working with a financial services firm in evaluating iPads for their field sales force and these are the issues they ... more

Information Technology

Chris Rechtsteiner answered this question

June 12, 2010

With respect to mobile text marketing....is this strictly a tactic used for current customers?

It doesn't have to be, but it is usually most effective within existing customer relationships.
How I would look at a mobile marketing campaign would be purely dependent upon the offer, the target audience (consumer, business, etc.) and the call to action.
If you can ... more

Chris Rechtsteiner and 2 other people answered this question

March 26, 2010

How Can Businesses Take Advantage of FourSquare.com?

Brian -
The larger question is what impact will real-time or near-real-time location based services have on local businesses?
Today, FourSquare, Gowalla, Brightkite and Twitter are four check-in capable applications that allow location and time to matter. Once you start to get your head around the ... more

Chris Rechtsteiner and 6 other people answered this question

March 26, 2010

What marketing industry blogs do you read?

Casey -
I tend to follow a very wide view of marketing ranging from technology to operations. It is important to me to have the edges forcing change into established perspectives so that creative ideas & opportunities can bloom.
My current marketing list includes:
http://www.adoperationsonline.com/
http://adage.com/rss-feed.php?section_id=301
http://www.blackcoffee.com/blog
http://brainsonfire.com/blog
http://clickz.com/
http://blog.comscore.com/
http://contentmarketingtoday.com/
http://www.conversationagent.com/
http://www.ducttapemarketing.com/blog
http://experiencematters.criticalmass.com/
http://www.grokdotcom.com/
http://www.fastforwardblog.com/
http://www.getelastic.com/
http://blog.hubspot.com/blog/tabid/6307/Default.aspx
http://www.inspireux.com/
http://www.loyaltylab.com/blog
http://www.marketingcharts.com/
http://www.marketingexperiments.com/blog
http://www.nytimes.com/pages/business/media/index.html?partner=rss
http://outspokenmedia.com/
http://thepmn.org/
http://www.stephanspencer.com/
http://www.trendwatching.com/
http://www.webinknow.com/
http://www.darrenherman.com/
http://www.optimizeandprophesize.com/jonathan_mendezs_blog/ more

Chris Rechtsteiner and 2 other people answered this question

March 26, 2010

What is the right first steps in setting up a demand generation campaign?

Jeff -
The first step is to clearly and articulately define your buyer(s). The creation of multiple personas to support this definition is critical. The personas need to incorporate your gatekeepers, influencers, decision makers and executives so that you and your team can quickly evaluation the ... more

Demand Generation

Lead Generation

Chris Rechtsteiner and 2 other people answered this question

March 26, 2010

Is it smart to have a separate market intelligence department?

Ken -
In my experience we have been very successful by separating the market intelligence function from traditional marketing operations. The benefits have come from establishing a group with a clear 'outside-in' perspective - one that allows the intelligence team be focused on external opportunities & ... more

Information Technology

Business Intelligence

Following 4 Topics

Content Marketing

Customer Service

Information Technology

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