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Chris Selland
Chief Marketing Officer,
Terametric
3823 points
Chris Selland is CMO at Terametric, a provider of social media measurement and optimization solutions that empower marketing executives to maximize the return on their online marketing investments.
He is an experienced Business Development & Marketing executive, with deep domain expertise ...
He is an experienced Business Development & Marketing executive, with deep domain expertise ...
Chris Selland is CMO at Terametric, a provider of social media measurement and optimization solutions that empower marketing executives to maximize the return on their online marketing investments.
He is an experienced Business Development & Marketing executive, with deep domain expertise in the areas of enterprise software, service & CRM strategies as well as technology industry economics, alliance strategies, and corporate development/M&A.
Earlier in his career, Mr. Selland founded Reservoir Partners L.P., a CRM/enterprise software advisory & consulting firm in 2001, which merged in 2004 with Aberdeen Group (acquired by Harte-Hanks) where he served as Vice President of Sell-Side Research. Mr. Selland also served as an M&A/market advisor for Covington Associates, an Investment Bank specializing in Mergers & Acquisitions in the enterprise software and services industries. He also served as Vice President of e-Business Strategies at the Yankee Group, a technology research and consulting firm which was acquired by Reuters.
Mr. Selland has also held senior sales and marketing positions at Lumigent Technologies (Acquired by BeyondTrust), Constant Contact (NASDAQ:CTCT), SoundBite Communications (NASDAQ:SDBT), ON Technology (Acquired by Symantec), Access Technologies (Acquired by Computer Associates) and Ingersoll-Rand (NYSE:IR).
Mr. Selland is past President of the Customer Relationship Management Association (CRMA). In addition, he has been frequently quoted in major business and industry publications, and is a past member of the CRM Magazine Editorial Advisory Board. He is an accomplished public speaker and presenter, having chaired and spoken at numerous leading industry conferences.
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He is an experienced Business Development & Marketing executive, with deep domain expertise in the areas of enterprise software, service & CRM strategies as well as technology industry economics, alliance strategies, and corporate development/M&A.
Earlier in his career, Mr. Selland founded Reservoir Partners L.P., a CRM/enterprise software advisory & consulting firm in 2001, which merged in 2004 with Aberdeen Group (acquired by Harte-Hanks) where he served as Vice President of Sell-Side Research. Mr. Selland also served as an M&A/market advisor for Covington Associates, an Investment Bank specializing in Mergers & Acquisitions in the enterprise software and services industries. He also served as Vice President of e-Business Strategies at the Yankee Group, a technology research and consulting firm which was acquired by Reuters.
Mr. Selland has also held senior sales and marketing positions at Lumigent Technologies (Acquired by BeyondTrust), Constant Contact (NASDAQ:CTCT), SoundBite Communications (NASDAQ:SDBT), ON Technology (Acquired by Symantec), Access Technologies (Acquired by Computer Associates) and Ingersoll-Rand (NYSE:IR).
Mr. Selland is past President of the Customer Relationship Management Association (CRMA). In addition, he has been frequently quoted in major business and industry publications, and is a past member of the CRM Magazine Editorial Advisory Board. He is an accomplished public speaker and presenter, having chaired and spoken at numerous leading industry conferences.
Chris Selland
and
5 other people
answered this question
Jan. 25, 2012
What's the best time to post to social networks?
Andrew's answer is spot on "when you have the right content" - timing is meaningful but there's no 'one size fits all' answer. What's most important is to look at your history given your audience/followers and see when people have reacted in the past. I ... more
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