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Chris Stone

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Principal, Rock Solid Media LLC

56 points

Helping business owners who struggle to maintain their website and manage leads and who are frustrated with their overall website performance.

Nov. 22, 2010

Willem Tait selected a best answer for

Outdoor advertising vs internet media - what media type is best?

PropX is a commercial property consultancy and we use outdoor media i.e. billboards to advertise office, retail and industrial space to let and for sale. We are finding that we are getting less calls from outdoor media and more requests via the internet. Is outdoor ... more

Real Estate Agent

Real Estate Consultant

Nov. 17, 2010

Chris Stone and 1 other person answered this question

When should I pass a lead from marketing back to sales?

Candice, I would recommend passing leads to sales as soon as you can. In today's marketplace, your sales team needs to follow up with a lead as soon as possible. Take a "Strike while the iron's hot" mentality. A big key is to make sure ... more

Lead Generation

Marketing Automation

Nov. 17, 2010

Chris Stone and 3 other people answered this question

Social Media Listening: Is Google Reader a free resource worth using to do social media listening?

Sarah, Google Reader is a great resource for social media listening from the aspect that it allows you to aggregate blogs from your industry. You might also try Google Alerts, which like the Reader, is a completely free tool. I would highly recommend using both ... more

Nov. 17, 2010

Chris Stone answered this question

Can you explain a bit about the Google free listening station?

Stephen, I think what you're talking about is Google Alerts, which allows you to configure an automatic email that gets sent to you when certain keywords or key phrases are indexed by Google. People use them to monitor conversations taking place online about their business, ... more

Social Media Marketing

Social Media ROI

Nov. 16, 2010

Chris Stone and 28 other people answered this question

Should a small business use a Facebook Page instead of a Web Site?

I'm going to agree and disagree with Amy. You need to have both a website and a Fan Page. You need to think of it (Facebook) as another avenue to reach your prospective customers. Where I disagree with Amy is that your website is a ... more

Nov. 16, 2010

Chris Stone and 7 other people answered this question

How can we promote our new product better?

Hi Beth! Just checked out your website and the product looks really cool. One thing you should consider is starting a blog. Don't talk about your product specifically, but talk about lifestyles, gift giving ideas, etc. By blogging, studies show you have a greater opportunity ... more

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