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Christian T.

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Director, becom360

55 points

Internet and web marketing solutions for small businesses.
Soluciónes para portales de internet y el marketing en redes sociales para PYMES

July 11, 2011

Christian T. recommends this answer by Michael A Brown

What is the difference between a business brand and a logo?

Brand is a company's reputation, created not by the company, but by its customers and the public at large. Brand is based on performance and behavior over time.
Logo is the symbol the company uses to represent itself.
Spend modestly on the latter. Invest big-time ... more

July 10, 2011

Christian T. answered this question

Should Google or Facebook buy Twitter?

Good one!
At a first glance I would have said no, because twitter is a messaging service aiming at losely grouping interested people together but having in mind the tweeted headline.
Google Plus and Facebook (and all other social networks) are based on the idea that ... more

July 10, 2011

Christian T. and 1 other person answered this question

Google+: How should social media marketers change their strategies to accommodate Google+?

I personally think it might be still early to give a definete answer on this, as google plus is still evolving and factual information comes bite wise.
But I have thoughts on this subject.
If one can take for granted what is been published until ... more

Social Media Marketing

July 8, 2011

Christian T. recommends this answer by Linda Niskanen

Is blogging a big part of your online marketing strategy?

I think blogging can provide you with a fantastic way to increase your online footprint across other mediums as well, not just the blogsphere.
For my product I use a blog to communicate our daily promotions, inform about changes, educate about new arrivals etc. While ... more

Marketing Metrics

Online Marketing

July 8, 2011

Christian T. is now following Linda Niskanen and 9 other people

July 8, 2011

Christian T. recommends this answer by Rebecca Gill

What book(s) on SEO/SEM would you recommend reading?

Katya,
Below is list of books on my bookshelf. I hope it helps.
Favorite Books
Content Rules by Ann Handley
Engage! by Brian Solis
Brains on Fire by Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones
In the Plex by Steven Levy
Marketing in the Age of Google by Vanessa Fox
Purple ... more

Online Marketing

July 7, 2011

Christian T. recommends this answer by Charlie Judy

Will your company use social media background checks? Why or why not?

probably not any time soon. too time consuming, difficult to uncover factual (and relevant) data toward drawing meaningful conclusions, not generally any of our business. in my mind, this is a slippery slope for employers. stick to the facts, jack, and don't go making inferences ... more

Human Resources

Background Checks

July 7, 2011

Christian T. and 4 other people answered this question

Do you foresee businesses using Google+? If so, how? Will it benefit certain types of businesses?

I am relatively new on focus so I don't know if it is an acceptable practice to post external links, but especially on this subject I have found an interesting blog post on zdnet which may contribute to the discussion.
So here it is:
http://www.zdnet.com/blog/btl/is-google-plus-about-to-transform-the-web/52004
Hope it helps ... more

Information Technology

July 5, 2011

Christian T. recommends this answer by Linda Niskanen

Is search engine submission "worth it"???

I agree with James, get a site map up and submit it to Google as well as other search engines.
What I dont understand with regards to your question is, why would you not do it? Especially since it is not a huge financial investment ... more

Online Marketing

Search Engine Submission

July 5, 2011

Christian T. and 1 other person answered this question

How are you embracing social media optimization (SMO)?

I don't think SMO and SEO are essentialy different efforts so I don't beleive that one excludes or replaces the other.
But that is mainly because I have a strong view on SEO in the sense that for me SEO is no magical science but essentially ... more

Search Engine Optimization

Search Marketing

July 5, 2011

Christian T. and 13 other people answered this question

Would you purchase lists for targeted email campaigns?

This is one of those questions where I think there is no "one" correct answer.
I won't go into the debate of list quality. I am sure there are good ones as much as there are bad ones.
From a Marketing view point I only would ... more

Email Campaigns

Email Marketing

Marketing Automation

July 5, 2011

Christian T. and 3 other people answered this question

Is there a room for a new ERP system?

I think you should consider a different approach for your targeting.
ERP is as a broad term as SMB or Startup. A SMB could be anything from a Serviceprovider to a Retailer or Manufacturor and equally ERP could be specialised in any of those.
You should ... more

Information Technology

July 3, 2011

Christian T. recommends this answer by Kim Bryant, CPA

What's the biggest mistakes you made when you started your business?

I was too optimistic on my cash flow projections. I had round two of financing in line, but I had to go to it sooner than I had planned on. I had done two cash flow projections. I think most new business owners are too ... more

General Management

Entrepeneurship

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